# Subscription-Only Electric Cars Canoo Has Customers Pay a Monthly Fee to Use Its EV By Laura McQuarrie | Published 2019-09-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/canoo References: [digitaltrends](https://www.digitaltrends.com/cars/canoo-electric-car-for-subscription-services-photos-specs-launch-date/) & [canoo](https://www.canoo.com/) [Canoo](https://www.trendhunter.com/trends/canoo-anyroad) created an electric vehicle that is only available for members of its [subscription service](https://www.trendhunter.com/trends/vehicle-service), as paying a once-a-month fee covers the cost of the vehicle itself, plus insurance and maintenance. The EV appeals to a younger demographic of consumers who are drawn to the commitment-free subscription model and want to avoid going through a dealership, as everything is conducted via an app. With its unique system, Canoo makes it possible for drivers to get familiar with the [electric car experience](https://www.trendhunter.com/trends/model-3-standard), and address concerns like the ease or difficulty of getting to a charging station. The design of the Canoo vehicle itself boasts a pod-like shape and a spacious interior that was created to feel like an "urban loft on wheels." ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 73% | Activity: 67% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Subscription-only Electric Cars:** Canoo's subscription-based electric vehicle model disrupts the traditional car ownership model and appeals to younger consumers looking for commitment-free options. - **Commitment-free Subscription Model:** Canoo's app-based subscription service offers an innovative way for consumers to access electric vehicles without going through a dealership, providing a hassle-free experience. - **Addressing Electric Car Concerns:** Canoo's unique system allows drivers to address concerns such as access to charging stations and overall convenience of using an electric vehicle. ### Industries Being Reshaped - **Automotive:** The automotive industry can explore subscription-based models as a disruptive innovation opportunity to attract younger consumers and adapt to changing preferences. - **Technology:** The technology industry can develop app-based platforms and services to enable subscription-based access to various products, such as electric vehicles, for a wide range of industries. - **Transportation:** The transportation industry can leverage subscription-based electric vehicles to address concerns like charging infrastructure while providing more accessible and convenient transportation options. ## Related on Trend Hunter - [Car Hardware Subscription Services](https://www.trendhunter.com/trends/bmw-1.md) - [Mid-Size Crossover EVs](https://www.trendhunter.com/trends/nio-es7.md) - [Flexible Monthly Car Shares](https://www.trendhunter.com/trends/turo-monthly.md) - [Car Feature Addition Subscriptions](https://www.trendhunter.com/trends/acceleration-increase.md) - [Advanced Automobile Driver Assists](https://www.trendhunter.com/trends/bluecruise.md) - [Subscription-Based Vehicle Features](https://www.trendhunter.com/trends/subscription-based-vehicle-features.md) - [Premium eBike Subscription Services](https://www.trendhunter.com/trends/wombi.md) - [Accessible All-Electric Cars](https://www.trendhunter.com/trends/volkswagen-id-every1-concept.md) - [Sleek Electric Pickup Trucks](https://www.trendhunter.com/trends/light-tactical-vehicle.md)