# Intelligent Camera Accessories The Canon Speedlite 470EX-AI Flash Automatically Adjusts Itself By Michael Hemsworth | Published 2018-02-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/canon-speedlite References: [gadgetify](http://www.gadgetify.com/canon-speedlite-470ex-ai/) & [shop.usanon](https://shop.usa.canon.com/shop/en/catalog/lenses-flashes/speedlite-flashes) The [Canon](https://www.trendhunter.com/trends/canon-eos-r5-mark-ii) Speedlite 470EX-AI has been created for avid or amateur photographers to utilize when looking for a way to capture images with more precision and clarity. The flash incorporates [auto intelligent bounce technology](https://www.trendhunter.com/trends/aidot-application) that will enable it to respond according to your needs automatically to ensure the best quality image is captured. The accessory can be used in full auto mode or semi-auto mode to offer whatever kind of control you're looking for. The Canon Speedlite 470EX-AI flash identifies the continued interest in [professional photography capabilities](https://www.trendhunter.com/trends/sony-a1-ii) amongst consumers despite a shift towards the smartphone as the primary means of capturing images. The unit incorporates an LCD panel to let users change the settings seamlessly to ensure they're always in total control of how it operates. Image Credit: Phototrend ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What's Driving This Trend - **Professional Photography Capabilities:** Despite the rise of smartphones, there is a continued interest in professional photography capabilities among consumers, creating opportunities for innovative camera accessories. - **Auto Intelligent Bounce Technology:** The integration of auto intelligent bounce technology in camera accessories, like the Canon Speedlite 470EX-AI flash, presents disruptive innovation opportunities for improved image quality and precision. - **Smartphone-compatible Camera Accessories:** Camera accessories that are compatible with smartphones, like the Canon Speedlite 470EX-AI flash, cater to the growing demand for smartphone photography and offer enhanced control and quality. ### Who This Affects Most - **Photography Equipment Manufacturing:** The photography equipment manufacturing industry can capitalize on the demand for innovative camera accessories, such as the Canon Speedlite 470EX-AI flash, to cater to the needs of professional and amateur photographers. - **Mobile Device Accessories:** The mobile device accessories industry can seize the opportunity to develop camera accessories that enhance smartphone photography capabilities, like the Canon Speedlite 470EX-AI flash, to cater to the growing market. - **Consumer Electronics Retail:** Consumer electronics retailers can tap into the demand for camera accessories, such as the Canon Speedlite 470EX-AI flash, to meet the needs of photography enthusiasts seeking advanced features and improved image quality. ## Related on Trend Hunter - [AI-Enabled Mirrorless Smartphone Cameras](https://www.trendhunter.com/trends/caira-camera.md) - [Innovative AI-Autofocus Cameras](https://www.trendhunter.com/trends/canon-eos-r5-mark-ii.md) - [AI-Powered Mirrorless Cameras](https://www.trendhunter.com/trends/fullframe-camera.md) - [AI-Powered Smartphone Photography Docks](https://www.trendhunter.com/trends/pivo-pod-x.md) - [Pro-Grade Smartphone Photography Controls](https://www.trendhunter.com/trends/miops-spark.md) - [AI-Enhanced Photography Gimbals](https://www.trendhunter.com/trends/gopro-fluid-pro-ai.md) - [AI-Powered Smartphone Cameras](https://www.trendhunter.com/trends/alice-camera.md) - [Assistive Mirrorless 4K Cameras](https://www.trendhunter.com/trends/mirrorless-4k-camera.md) - [AI-Powered Smartphone Gimbals](https://www.trendhunter.com/trends/aipowered-smartphone-gimbal.md)