# Landmark Statue Self-Snaps These Canon PowerShot S90 Ads Are Sightseeing-Approved By Amelia Roblin | Published 2011-02-06 | World Source: Trend Hunter, https://www.trendhunter.com/trends/canon-powershot-s90-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/canon_statues_manneken) & [giovannidraftfcb.br](http://www.giovannidraftfcb.com.br/) Let's put it this way: If Oceanus was taking a picture of himself, as in one of these [Canon](https://www.trendhunter.com/trends/never-break-your-flow) PowerShot S90 ads, he would surely choose this particular brand of camera. Targeted at tourists, this [photography campaign](https://www.trendhunter.com/trends/street-photography-campaign) by Giovanni + Draft FCB captures the [Trevi Fountain](https://www.trendhunter.com/trends/trevi-fountain-model) in Rome, a sculpture of Christopher Columbus and the ever-urinating figure of Manneken. Proving that this particular camera is optimal for point-and-shoot capabilities to capture sights in the best light, these Canon PowerShot S90 ads have me convinced -- with a little help from the water god, that is. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Tourist Photography Campaigns:** This trend opens opportunity for companies to create more advertising campaigns focused on tourist photography. - **Point-and-shoot Camera Technology:** This trend creates opportunity for companies to develop more advanced point-and-shoot camera technology specifically designed for tourist photography. - **Sightseeing-approved Advertising:** This trend creates opportunity for companies to tailor their advertising to tourists by showcasing popular landmarks and attractions. ### Where This Applies - **Tourism:** This industry can benefit from implementing tourist photography campaigns that promote the use of specific cameras and technology. - **Camera Technology:** This industry can capitalize on the trend toward point-and-shoot camera technology designed for tourist use by developing innovative products and features. - **Advertising:** This industry can adapt by creating more targeted and location-specific ads to appeal to tourists and their interests. ## Related on Trend Hunter - [Content Creator-Inspired Cameras](https://www.trendhunter.com/trends/never-break-your-flow.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Sun-Lit Anniversary Campaigns](https://www.trendhunter.com/trends/corona-100-years.md) - [Foggy Self-Care Billboards](https://www.trendhunter.com/trends/windows-of-selfcare.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Lens-Integrated Travel Cameras](https://www.trendhunter.com/trends/travel-camera.md)