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# Sleek Touchscreen Cameras
The Canon PowerShot S120 Offers Quality Features in a Compact Design

By Michael Hemsworth | Published 2013-08-23 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/canon-powershot-s120
References: [likecool](http://www.likecool.com/Canon_Powershot_S120--Camera--Gear.html) & [canon](http://www.canon.com/)

The PowerShot line of cameras has been a go-to for point-and-shoot equipment for several years, but now with the Canon PowerShot S120 users will be able to get even more superior shots in a sleek, compact design. The Canon PowerShot S120 features a retractable flash that descends gracefully into the body of the device when not in use and a fully capable touchscreen on the rear for unparalleled handling.

A 12.1-megapixel 1/1.7 CMOS sensor drives the image quality behind the Canon PowerShot S120 while the DIGIC 6 processor and 5x zoom round off the device as one that's capable of handling any variety of shooting conditions. Releasing this October, the Canon PowerShot S120 will be available around the $500 price point.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 31% | Activity: 52% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### What Makes This Trend Stand Out

- **Compact Camera Technology:** Companies should explore compact camera technology to create new innovations in user experience and handling.
- **Retractable Flash Design:** Incorporating sleek retractable flash design into camera products can create a more aesthetically pleasing and functional device.
- **Sensor and Processor Pairings:** Exploring new sensor and processor combinations can lead to advancements in image quality for cameras and other imaging technology.

### Sectors Adopting This

- **Digital Camera Industry:** The digital camera industry can utilize compact design and new technology pairings to create affordable and high quality cameras for consumers.
- **Mobile Phone Industry:** The mobile phone industry can study the touchscreen camera technology of the Canon PowerShot S120 to improve the user experience and quality of their mobile cameras.
- **Surveillance Industry:** The surveillance industry can explore the compact and sleek design of the Canon PowerShot S120 to create new and innovative devices for security and monitoring purposes.

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