# Practically Professional Cameras The New Canon Powershot G1 X Has Arrived at CES 2012 By Rebecca Byers | Published 2012-01-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/canon-powershot-g1-x References: [mashable](http://mashable.com/2012/01/09/canon-powershot-ces2012/) & [usatoday](http://www.usatoday.com/tech/news/story/2012-01-09/ces-new-canon-g1x-all-in-one-camera/52460782/1) [Canon's](https://www.trendhunter.com/trends/lens-announcements) new flagship camera, the Canon Powershot G1 X, has been released at the 2012 Consumer Electronics Convention. The G1 X is one of three new cameras Canon introduced at CES 2012, and while it lacks full DSLR capabilities, it is said to have the "largest image sensor Canon's ever put in a point-and-shoot camera." The 14.3-megapixel camera has a 4X optical zoom and shoots HD video (up to 1080p). The G1 X also has professional features, such as being able to shoot in RAW format and boasts a maximum [ISO](https://www.trendhunter.com/trends/safet-range) of 12,800. The Canon Powershot G1 X is priced at $799 and is expected to go on sale in February a month after its debut at CES 2012. Canon also revealed the Powershot ELPH 110 and Powershot ELPH 520. All three new cameras have DIGIC 5 image-processing technology, an improvement on last year's DIGIC 4. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 81% | Activity: 84% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Larger Image Sensors in Point-and-shoot Cameras:** Opportunity for camera manufacturers to develop more advanced point-and-shoot cameras with larger image sensors, bridging the gap between point-and-shoot and DSLR capabilities. - **Enhanced Professional Features in Point-and-shoot Cameras:** Potential for camera manufacturers to incorporate more professional features, such as RAW format shooting and high ISO sensitivity, in compact point-and-shoot cameras, catering to professional photographers who desire portability without compromising on functionality. - **Improved Image Processing Technology in Cameras:** Potential for camera manufacturers to continue improving image-processing technology, offering faster and more efficient processing capabilities, resulting in higher quality images and enhanced user experience. ### Sectors Adopting This - **Consumer Electronics:** Opportunities for consumer electronic companies to innovate in the camera market by developing more advanced and feature-rich point-and-shoot cameras. - **Photography:** Potential for photography companies to capitalize on the demand for advanced point-and-shoot cameras with professional features, targeting professional photographers who seek compact and portable camera options. - **Technology:** Opportunities for technology companies to develop and enhance image-processing technology, providing innovative solutions for camera manufacturers to improve overall camera performance and image quality. ## Related on Trend Hunter - [Camera and Lens Announcements](https://www.trendhunter.com/trends/lens-announcements.md) - [Cinema-Quality Mirrorless Cameras](https://www.trendhunter.com/trends/canon-eos-r5-c-digital-camera.md) - [Ultra-High Res Mirrorless Cameras](https://www.trendhunter.com/trends/x2d-100c.md) - [Innovative AI-Autofocus Cameras](https://www.trendhunter.com/trends/canon-eos-r5-mark-ii.md) - [High-Performance Content Creator Cameras](https://www.trendhunter.com/trends/canon-eos-r50-v.md) - [Full-Frame Mirrorless Cameras](https://www.trendhunter.com/trends/eos-r1.md) - [Compact Versatile Cameras](https://www.trendhunter.com/trends/canon-eos-c50.md) - [Mirrorless Interchangeable Cameras](https://www.trendhunter.com/trends/eos-r100.md) - [High-Grade Street Photographer Cameras](https://www.trendhunter.com/trends/ricoh-gr-iv.md)