# Interrupted Camera Campaigns These Canon EOS Phone Call Ads will Jump Out at You By Leslie Chen | Published 2013-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/canon-eos-phone-call References: [adsoftheworld](http://adsoftheworld.com/media/print/canon_eos_beach) & [jwt.mx](http://jwt.com.mx/) Most people find it useful to have their [mobile and camera combined](https://www.trendhunter.com/trends/camp-snap) into one device, but these [Canon](https://www.trendhunter.com/trends/never-break-your-flow) EOS Phone Call ads seem to have a different opinion. Coming from advertising agency JWT in Mexico, the campaign is not only funny, but definitely relatable. Each ad features someone who's about to take a photograph but is then interrupted by a phone call which is visually brought to life with the appearance of the actual caller - which in this case appears to be a grandmother and father. While most camera ads focus on the device's ability to produce high quality photos, this campaign opts for a [more humorous approach](https://www.trendhunter.com/trends/axe-campaign). Check out the Canon EOS Phone Call campaign to see what your camera phone can't do. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 73% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Camera Advertising:** Disruptive innovation opportunity: Explore new ways to market camera phones by using humor and relatable scenarios. - **Combining Mobile and Camera:** Disruptive innovation opportunity: Develop innovative technologies that seamlessly integrate mobile phones and cameras for a better user experience. - **Visualizing Phone Interruptions:** Disruptive innovation opportunity: Create interactive advertisements that visually represent phone call interruptions to captivate audience attention. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Utilize creative advertising strategies to effectively promote cameras and camera phones in the market. - **Telecommunications:** Disruptive innovation opportunity: Innovate telecommunications solutions that minimize interruptions and provide seamless integration with cameras and other devices. - **Consumer Electronics:** Disruptive innovation opportunity: Explore new designs and functionalities to enhance the user experience of combined mobile and camera devices. ## Related on Trend Hunter - [Content Creator-Inspired Cameras](https://www.trendhunter.com/trends/never-break-your-flow.md) - [Distraction-Free Flip Phones](https://www.trendhunter.com/trends/consumer-cellular.md) - [Future-Forward Videocall Cameras](https://www.trendhunter.com/trends/amlos.md) - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Minimizing Phone Usage Initiatives](https://www.trendhunter.com/trends/heinekens-latest-campaign.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Reimagined Smartphone Campaigns](https://www.trendhunter.com/trends/pixel-in-the-clutch.md)