# Dunk Tank Advertising The ‘Canon: Cheesy Targets' Marketing Campaign is Humorously Sub By Jordan M | Published 2011-02-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/canon-cheesy-targets References: [adsoftheworld](http://adsoftheworld.com/media/print/canon_cheesy_targets_miss) & [giovannidraftfcb.br](http://www.giovannidraftfcb.com.br/) There is something about a pair of smug parents or a Miss America contestant with a patently meretricious smile that is just asking to be dunked in a tank of water and in that devious spirit, the ‘[Canon](https://www.trendhunter.com/trends/never-break-your-flow): Cheesy Targets’ [advertising campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) hits the nail right on the head. With a tag line stating that “It’s more fun underwater,” the ‘Canon: Cheesy Targets’ campaign efficiently blends [humor and product branding](https://www.trendhunter.com/trends/league-losers) in order to make its product appear fun, whimsical, and even a bit subversive. Well played, Canon. Well played. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 50% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Advertising Campaigns:** The use of humor in advertising campaigns can create a memorable and engaging experience for consumers, increasing brand awareness and loyalty. - **Subversive Marketing Strategies:** Implementing marketing strategies that challenge societal norms or expectations can attract attention and differentiate a brand from its competitors. - **Branded Experiences:** Creating interactive and entertaining experiences that incorporate a brand can enhance consumer engagement and help build a strong brand identity. ### Sectors Adopting This - **Advertising:** The advertising industry can leverage humorous and subversive campaigns to capture consumer attention and effectively promote products and services. - **Consumer Electronics:** Brands in the consumer electronics industry can create immersive experiences and use humor to showcase their products as innovative and entertaining. - **Entertainment:** The entertainment industry can incorporate immersive and humorous marketing techniques to attract audiences and promote movies, TV shows, and live events. ## Related on Trend Hunter - [Product Review-Centered Campaigns](https://www.trendhunter.com/trends/kitchenaid-love-the-racks.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Content Creator-Inspired Cameras](https://www.trendhunter.com/trends/never-break-your-flow.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Hilarious Fandom Cheese Campaigns](https://www.trendhunter.com/trends/beechers-handmade-cheese.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Humorous Fun-Forward Ads](https://www.trendhunter.com/trends/six-flags.md)