# Pop Art Camera Adverts These Canon Ads Prove that There is More Than What Meets the Eye By Chalaine Mantha | Published 2011-02-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/canon-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/canon_theres_more_under_water_whale) & [canon](http://www.canon.com/) The advertising agency Giovanni+DraftFCB in Brazil has come up with a [unique and to-the-point advertisement](https://www.trendhunter.com/trends/outdoor-advertising-campaign) for [Canon's](https://www.trendhunter.com/trends/lens-announcements) new camera. The Canon ads are for the PowerShot D10, a camera with the ability to go underwater 35-105mm. The Canon ads show what people would see above the water and what is actually below the water. With this underwater camera, it's possible to capture an animal's entire body and not just its fin above the surface! ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 13% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Underwater Photography:** The trend of underwater photography presents opportunities for innovative, waterproof camera technology. - **Augmented Reality Advertising:** The trend of creating ads that showcase hidden features or capabilities provides opportunities for disruptive innovation in advertising through augmented reality experiences. - **Creative Product Placement:** The trend of creatively showcasing a product's unique features opens up opportunities for disruptive innovation in product placement strategies. ### Sectors Adopting This - **Consumer Electronics:** The consumer electronics industry can capitalize on the demand for waterproof cameras and accessories for underwater photography. - **Advertising and Marketing:** The advertising and marketing industry can explore augmented reality technology to create engaging and interactive ads that reveal hidden product features. - **Film and Entertainment:** The film and entertainment industry can adopt creative product placement techniques to showcase unique camera features in movies, TV shows, and online content. ## Related on Trend Hunter - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Camera and Lens Announcements](https://www.trendhunter.com/trends/lens-announcements.md) - [Transforming Camera Toys](https://www.trendhunter.com/trends/transforming-camera-toys.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Rugged Underwater Cameras](https://www.trendhunter.com/trends/wg-80.md) - [Future-Forward Videocall Cameras](https://www.trendhunter.com/trends/amlos.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Ultra-Rugged Camera Models](https://www.trendhunter.com/trends/om-system-tough-tg7-underwater-camera.md)