# Floating Pop-Up Restaurants S.Pellegrino's Pop-Ups Will be Part of the Cannes Film Festival Events By Megan Facciuolo | Published 2014-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cannes-film-festival-events References: [pursuitist](http://pursuitist.com/s-pellegrino-floating-pop-up-restaurant-at-cannes/) & [sanpellegrino](http://www.sanpellegrino.com/int/en/default.aspx) The iconic [sparkling water company S.Pellegrino](https://www.trendhunter.com/trends/sanpellegrino-ciao) will be participating in Cannes Film Festival events this weekend. It is opening numerous [pop-up restaurants](https://www.trendhunter.com/trends/hidden-valley-ranch-tiny-restaurant) -- but all on water. With a fleet of motor boats, randomly selected guests will be able to enjoy a [gourmet dining experience](https://www.trendhunter.com/trends/fine-dining-experiences) while floating along the Bay of Cannes. Over four days, the Trattoria al Mare S.Pellegrino will wine and dine 400 guests on water *with* its famous water. Each dinner will be crafted by Italian chef Marco Stabile and French chef Alain Llorca at no cost. The only way to reserve a table on the floating restaurants is through a confidential number, which will be posted in secret locations along the Croisette. Festival-goers better keep their eyes open! ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Floating Pop-up Restaurants:** The trend of floating pop-up restaurants presents an opportunity for innovative dining experiences and unique event concepts. - **Gourmet Dining on Water:** The trend of gourmet dining on water offers opportunities for chefs and restaurants to create memorable experiences in unconventional settings. - **Exclusive Pop-up Reservations:** The trend of offering exclusive reservations for pop-up restaurants creates a sense of mystery and intrigue, enhancing the overall dining experience. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the concept of floating pop-up restaurants to attract customers with unique dining experiences. - **Hospitality and Tourism:** The hospitality and tourism industry can capitalize on the trend of gourmet dining on water to offer guests unforgettable experiences in scenic locations. - **Event Planning and Management:** The event planning and management industry can leverage the trend of exclusive pop-up reservations to create buzz and excitement around their events. ## Related on Trend Hunter - [Transportive Italian Pop-Ups](https://www.trendhunter.com/trends/event-at-tiff-2024.md) - [Poolside Pasta Pop-Ups](https://www.trendhunter.com/trends/pasta-bar.md) - [Unique Culinary Experiences](https://www.trendhunter.com/trends/saratoga-supper-club.md) - [Movie Launch Beer Popups](https://www.trendhunter.com/trends/peroni-elevates-tiff-experience.md) - [Hydrating Festival Pop-Ups](https://www.trendhunter.com/trends/club-hydration.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md) - [Unique TV Series Pop-Ups](https://www.trendhunter.com/trends/lillet-x-emily-in-paris.md) - [Festival Hospitality Partnerships](https://www.trendhunter.com/trends/peroni-nastro.md) - [Italian-Style Festival Piazzas](https://www.trendhunter.com/trends/aperol-spritz-piazza.md)