# Naughty Surrealism With a Message AIDS 'Explore But Protect Yourself' Wins Bronze at Cannes By Going Like Sixty | Published 2008-06-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cannes-ad-award-aids-explore-but-protect-yourself References: [salon](http://www.salon.com/mwt/broadsheet/2008/06/19/cocktopus/index.html?source=refresh) These two [AIDS prevention ads](https://www.trendhunter.com/trends/goat-condom) won a bronze medal at the Cannes International Ad Festival. The ads are very explicit with tongues and male privates foremost in the ads. Some may term this [shockvertising](https://www.trendhunter.com/trends/mwcurated), others art, but however you view the ads, they are sure to hold your attention for that split second longer than normal to deliver the important message. Many ad critics are questioning the obvious [hetero slant of the ads](https://www.trendhunter.com/trends/o-positiv-health), which may have kept them from getting the gold. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 76% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Explicit Advertising:** Exploring the use of explicit imagery in advertisements to capture attention and convey important messages. - **Shockvertising:** Utilizing provocative and controversial content in ads to create a strong impact and generate awareness. - **Representation in Advertising:** Creating inclusive ad campaigns that accurately represent diverse perspectives and experiences. ### Industries Being Reshaped - **Advertising:** Exploring how the advertising industry can push boundaries and leverage explicit content to create powerful and effective campaigns. - **Art:** Examining how artists can use shockvertising and explicit imagery to challenge societal norms and provoke thought. - **Healthcare:** Considering how the healthcare industry can use explicit advertising techniques to raise awareness about important issues and promote safe practices. ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Creative Sun Safety Installations](https://www.trendhunter.com/trends/sun-safety-installation.md)