# Canned Whiskeys Scottish Spirits Releases 12oz. Cans of Scottish Whiskey In South America By Michael Hines | Published 2011-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/canned-whiskey References: [buzzfeed](http://www.buzzfeed.com/gavon/whiskey-in-a-can) & [dailymail](http://www.dailymail.co.uk/news/article-1347824/Scottish-whisky-way-South-Americans-like-.html) A Panamanian company inexplicably named [Scottish Spirits](https://www.trendhunter.com/trends/cranberry-ginger-blossom-honey) has recently begun selling canned whiskey in South America. The whiskey comes in a 12oz. can and is designed to be more portable than a conventional glass bottle of booze. Scottish Spirits has caused a little bit of a stir with their canned whiskey, but not for the reasons you’d think. Critics have complained that the company wrongfully markets itself as a Scottish company. They want the canned whiskey pulled from store shelves -- something I don’t want to see happen until it makes its way to North America. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 44% | Activity: 81% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Canned Whiskey:** The trend of selling whiskey in cans provides an opportunity for innovative packaging solutions in the beverage industry. - **Portable Alcoholic Beverages:** The rising trend of portable alcoholic beverages opens up opportunities for disruptive innovations in packaging, distribution, and marketing strategies. - **Ethnic Branding Controversy:** The controversy surrounding Scottish Spirits' branding as a Scottish company highlights the importance of accurate and authentic branding in the global marketplace. ### Sectors Adopting This - **Beverage Packaging:** The trend of canned whiskey presents opportunities for beverage packaging manufacturers to create practical and innovative solutions for convenient alcoholic beverage consumption. - **Alcohol Distribution:** The rise in popularity of portable alcoholic beverages creates potential for disruptive innovation in alcohol distribution channels, such as online platforms or direct-to-consumer models. - **Marketing and Branding:** The controversy surrounding Scottish Spirits' ethnic branding demonstrates the need for careful consideration and culturally sensitive marketing strategies when targeting global consumer markets. ## Related on Trend Hunter - [Trial-Size Canned Whiskeys](https://www.trendhunter.com/trends/corsair-distillery-mini-cans.md) - [Canned Peanut-Flavored Whiskey Servings](https://www.trendhunter.com/trends/skrewball-whiskey.md) - [Canned Malt Whisky Cocktails](https://www.trendhunter.com/trends/suntory-premium-highball-yamazaki.md) - [Full-Strength RTD Whiskey Cocktails](https://www.trendhunter.com/trends/rod-hammers-slo-stills.md) - [Refreshing Whiskey Canned Cocktails](https://www.trendhunter.com/trends/beach-whiskey-canned-cocktail.md) - [Sustainable Canned Cocktails](https://www.trendhunter.com/trends/dunnet-bay-distillers.md) - [Classic Canned Whiskey Cocktails](https://www.trendhunter.com/trends/daniels-canned-cocktails.md) - [Paper Whisky Bottles](https://www.trendhunter.com/trends/weekender-wheat.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/barquality-canned-cocktails.md)