# Plastic-Free Canned Waters The Ugly Drinks Canned Waters Come in Still and Sparkling Options By Michael Hemsworth | Published 2020-03-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/canned-waters References: [bevnet](https://www.bevnet.com/news/2020/ugly-debuts-still-unflavored-sparkling-water-in-tallboys) & [uglydrinks](https://uglydrinks.com) The [Ugly Drinks](https://www.trendhunter.com/trends/bud-light-seltzer-ugly-sweater-pack) canned waters have been unveiled by the brand in 16 ounce tallboy serving sizes to help deliver consumers with a refreshment that isn't contained in plastic packaging. Available now via the brand's website, the water comes in both still and [unflavored sparkling options](https://www.trendhunter.com/trends/sparkling-can-multipacks), and features a suggested retail price of 99 cents to $1.29 per can. One cent from each can of the water sold will go to benefit [Oceanic Global](https://www.trendhunter.com/trends/beach-100-guide) to help raise awareness for oceanic health and sustainability. Speaking on the Ugly Drinks canned waters, Co-Founder and CEO Hugh Thomas said, "Everything with Ugly is about making people make better decisions in a way that feels fun, lighthearted and not too serious. What we are not doing is going very heavily after [the] sustainability angle — as we don’t do with gender equality or taking on sugar — because we want people to just make this as a simple easy decision because we think drinking sugary soda or out of plastic bottles just feels dated to us.” ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 26% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Plastic-free Packaging:** Opportunity for companies to offer environmentally friendly and sustainable packaging alternatives for their products. - **Socially Responsible Marketing:** Brands can consider incorporating social responsibility initiatives into their marketing strategies to attract conscious consumers. - **Reducing Plastic Waste:** Businesses can explore ways to reduce plastic waste in their operations and supply chain to promote sustainability and environmental consciousness. ### Sectors Adopting This - **Beverage Industry:** Opportunity for brands in the beverage industry to explore plastic-free packaging options and market their products as environmentally friendly and conscious. - **Packaging Industry:** Companies in the packaging industry can innovate and develop new sustainable and environmentally friendly packaging materials and solutions. - **Non-profit Industry:** Opportunity for non-profit organizations focused on environmental conservation and sustainability to partner with businesses and receive funding through corporate social responsibility initiatives. ## Related on Trend Hunter - [Eco-Conscious Canned Water](https://www.trendhunter.com/trends/wenlock-spring.md) - [Canned Enhanced Water Drinks](https://www.trendhunter.com/trends/shinewater-cans.md) - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md) - [Canned Canadian Refreshments](https://www.trendhunter.com/trends/clearly-canadian.md) - [Recyclable Packaging Sparkling Waters](https://www.trendhunter.com/trends/canned-sparkling-water.md) - [Double-Filtered Drinking Water](https://www.trendhunter.com/trends/floewater.md) - [Sparkling Coconut Waters](https://www.trendhunter.com/trends/strange-water.md) - [Upscaled Sparkling Water Cans](https://www.trendhunter.com/trends/dash-water-big-dash.md) - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md)