# Canned Vegan Tunas Vgarden's Canned Tuna Analog Helps to Challenge Overfishing By Laura McQuarrie | Published 2023-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/canned-vegan-tuna References: [prnewswire](https://www.prnewswire.com/news-releases/foodtech-start-up-vgarden-recreates-the-famous-canned-tuna-with-plant-protein-301716331.html)  Food-tech developer and manufacturer of innovative plant-based alternatives Vgarden recently came out with a [canned vegan tuna](https://www.trendhunter.com/trends/plantbased-fish-product) that rivals the look, taste and texture of the canned kitchen staple. This tuna analog is 100% plant-derived and it promises to help with a number of growing issues, namely overfishing, declining wild tuna populations and the increased demand for plant-based alternatives from consumers. The tinned plant-based tuna made with pea protein is said to have "a very distinct flaky, yet moist and chewy texture, with a powerful fresh-from-the sea aroma." This product is one that's clean-label, affordable and sustainable and it was born out of a year of experimenting with different ingredients and processes. The private-label product is now being introduced to retail and foodservice in pouches for chilled storage, as well as cans for an authentic "tuna" experience. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 44% | Activity: 54% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Proteins:** The growing demand for plant-based alternatives presents a disruptive innovation opportunity in the food industry. - **Sustainable Seafood Alternatives:** Creating sustainable seafood alternatives presents a disruptive innovation opportunity in the food industry. - **Clean Label Products:** Developing clean label products presents a disruptive innovation opportunity in the food industry. ### Where This Applies - **Food Manufacturing:** The food manufacturing industry can capitalize on the demand for sustainable seafood alternatives and plant-based proteins. - **Retail:** Retailers can offer clean label and sustainable seafood alternatives to meet the demands of consumers. - **Food Service:** The food service industry can offer plant-based tuna analogs as a sustainable and competitive alternative to traditional tuna products. ## Related on Trend Hunter - [Vegan Canned Tunas](https://www.trendhunter.com/trends/vegan-canned-tuna.md) - [Fish-Free Tuna Products](https://www.trendhunter.com/trends/new-plantbased-tuna.md) - [Whole-Cut Plant-Based Tuna](https://www.trendhunter.com/trends/impact-food.md) - [Meatless Tuna Alternatives](https://www.trendhunter.com/trends/vegtoona.md) - [Plant-Based Tuna Products](https://www.trendhunter.com/trends/franklin-farms-plantbased-tuna.md) - [Vegan Tuna Prototypes](https://www.trendhunter.com/trends/loryma.md) - [Plant-Based Tinned Fish](https://www.trendhunter.com/trends/seed-to-surf.md) - [Omega-Rich Tuna Alternatives](https://www.trendhunter.com/trends/future-farm-tuna.md) - [Canned Seafood Alternatives](https://www.trendhunter.com/trends/fish-peas.md)