# Stylized Canned Fruit Branding The Italianavera Canned Tomatoes are Modern and Vibrant By Michael Hemsworth | Published 2017-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/canned-tomatoes References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/05/pop-tomatoes.html) & [njucomunicazione](http://www.njucomunicazione.com/) Products like canned tomatoes aren't often associated with being modern or fresh, but the Italianavera line of [new can designs](https://www.trendhunter.com/trends/modern-can) aim to change this perception. Designed by nju:comunicazione, the cans are outfitted with a neon base color that has been accented with hearts and imagery that forms a pattern rather than bold brand names. The brand name is discreetly placed vertically along the side of the can in order to put the focus more on the branding and design of the packaging itself. [Canned foods](https://www.trendhunter.com/trends/napolina-polpa-crushed-tomatoes) stand as a versatile option in the grocery store yet are beginning to be overlooked by consumers in lieu of fresher options. The Italianavera canned tomatoes identify how brands can respond with branding that is far more modern and appealing to younger consumer demographics. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 58% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Modern Canned Food Packaging:** Companies can invest in modern packaging designs for canned foods to attract younger consumer demographics. - **Discreet Branding:** Placing the brand name discreetly on the cans allows for a focus on the overall packaging design. - **Vibrant and Playful Imagery:** Incorporating playful imagery on canned food packaging can make the product more visually appealing. ### Industries Being Reshaped - **Food Packaging:** The food packaging industry can invest in modern designs for canned foods to better appeal to younger consumers. - **Canned Food Producers:** Canned food producers can explore different packaging designs to make their products stand out among fresher options in the grocery store. - **Marketing and Advertising:** Marketing and advertising firms can help canned food brands rebrand themselves with modern packaging and imagery. ## Related on Trend Hunter - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Attractive Canned Foods](https://www.trendhunter.com/trends/nice-cans.md) - [Gourmet Tinned Seafood Collections](https://www.trendhunter.com/trends/siesta-co.md) - [Easy-Open Tuna Cans](https://www.trendhunter.com/trends/tuna-can-packaging.md)