# Italian-Style Canned Spritzers Beviamo Combines Bitter Liqueur, Italian Wine & Soda Water By Laura McQuarrie | Published 2019-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/canned-spritzer References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/05/global-brands-debuts-two-ready-to-drink-brands/) & [globalbrands](https://www.globalbrands.co.uk/) Noting the on-trade demand for spritz and wine-based cocktails, [Global Brands](https://www.trendhunter.com/trends/be-canned-cocktails) launched a new brand called Beviamo that offers a refreshing, Italian-inspired [canned spritzer](https://www.trendhunter.com/trends/funkin-spritz). The Beviamo Italian Spritz boasts 5.5% ABV and a formula that draws on an original Italian recipe—the concoction is made from a simple combination of bitter liqueur, Italian wine and soda water. The Italian-style spritzer is said to be a "refreshing take on the [classic Venetian Spritz](https://www.trendhunter.com/trends/aperol-spritz-rtd)" and caters to changing taste preferences for bitter-sweet flavors and drinks with lower alcohol content. As well as boasting a light taste that can still be savored, Beviamo Italian Spritz also appeals to drinkers of today with a summery, colorful and Instagrammable can design. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 36% | Activity: 60% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Italian-style Canned Spritzers:** Disruptive Innovation Opportunity: Developing innovative ways to mix non-traditional ingredients and utilizing creative packaging designs can appeal to changing taste preferences and social media trends. - **Bitter-sweet Drinks:** Disruptive Innovation Opportunity: Creating low-alcohol alternative drinks that can be savored and cater to changing taste preferences can help businesses stand out in a crowded market. - **Canned Cocktails:** Disruptive Innovation Opportunity: Utilizing portable, single-serving packaging for easy consumption and convenience can appeal to busy, on-the-go consumers. ### Who This Affects Most - **Alcoholic Beverages:** Disruptive Innovation Opportunity: Creating unique and refreshing alcoholic beverages, particularly those that capitalize on social media trends and changing taste preferences, can help businesses differentiate themselves in a competitive market. - **Packaging:** Disruptive Innovation Opportunity: Designing creative and eye-catching packaging for beverage products can attract consumers and increase sales. - **Hospitality:** Disruptive Innovation Opportunity: Incorporating low-alcohol and refreshing canned drinks into bar and restaurant menus can appeal to customers looking for something new and trendy to try. ## Related on Trend Hunter - [Refreshing Ready-to-Pour Spritzes](https://www.trendhunter.com/trends/spritz-del-conte.md) - [Vibrant Italian Aperitivo Cocktails](https://www.trendhunter.com/trends/italicus-and-savoia.md) - [Ready-to-Pour Vermouth Spritzes](https://www.trendhunter.com/trends/vermouth-spritz.md) - [RTD Spanish-Style Spritzers](https://www.trendhunter.com/trends/vermtino.md) - [Herbaceous Summery Spritzes](https://www.trendhunter.com/trends/bella-apertini.md) - [Non-Alcoholic Italian Spritz Expansions](https://www.trendhunter.com/trends/crodino-announced.md) - [Non-Alcoholic Lemoncello Spritzes](https://www.trendhunter.com/trends/non-alcoholic-lemoncello.md) - [Bottled Italian Spritz Cocktails](https://www.trendhunter.com/trends/aperol-spritz-rtd.md) - [Ready-to-Serve Spritz Cocktails](https://www.trendhunter.com/trends/black-lines-hugo-spritz.md)