# Recyclable Packaging Sparkling Waters Evian Canned Sparkling Water is Arriving in the UK By Michael Hemsworth | Published 2022-01-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/canned-sparkling-water References: [foodbev](https://www.foodbev.com/news/evian-debuts-sparkling-water-in-recyclable-aluminium-cans/) & [evian](https://www.evian.com)  The Evian canned sparkling water is being launched by the brand in the UK as its first-ever sparkling water in aluminum cans that will provide consumers with access to high-quality sparkling water in a more eco-friendly way. The water consists of the brand's French Alps-sourced water that has been carbonated to give it a decidedly crisp, refreshing profile. The water is packaged in [sleek aluminum cans](https://www.trendhunter.com/trends/flow-sparkling-water) and will be available in rPET bottles starting later this year. VP of Marketing at Evian Shweta Harit spoke on the launch of the Evian canned sparkling water saying, "[Evian Sparkling](https://www.trendhunter.com/trends/evian-carbonated-water) represents new possibilities for the brand, as we reimagine our uniquely sourced water into an exciting new product. Evian Sparkling stands out for its true purity and freshness – elevating your experiences and keeping you hydrated. This new product contains the perfect level of sparkles with its fine bubbles creating a subtle taste and gentle intensity. Available for the first time in [recyclable aluminium cans](https://www.trendhunter.com/trends/recyclable-aluminum-bottles), this latest innovation demonstrates our longstanding pioneering spirit that runs through everything we do at Evian.” ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 49% | Activity: 82% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Packaging:** There is an opportunity for the aluminum canning industry to further innovate and develop more eco-friendly packaging solutions. - **Premium Sparkling Water:** Brands can create a niche by offering premium sparkling water sourced from unique locations and packaging it in sleek, minimalist designs. - **Environmental Consciousness:** Brands can leverage consumer interest in environmental consciousness and push for more sustainable business practices. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can adopt more sustainable packaging solutions and prioritize environmentally friendly business practices. - **Canning Industry:** The canning industry can focus on developing better and more eco-friendly technologies for producing aluminum cans. - **Water Sourcing Industry:** Water sourcing companies can differentiate themselves by offering premium, sustainably sourced water and partnering with eco-friendly packaging companies. ## Related on Trend Hunter - [Beneficial Carbonated Waters](https://www.trendhunter.com/trends/evian-carbonated-water.md) - [Canned Enhanced Water Drinks](https://www.trendhunter.com/trends/shinewater-cans.md) - [Eco-Conscious Canned Water](https://www.trendhunter.com/trends/wenlock-spring.md) - [Canned Canadian Refreshments](https://www.trendhunter.com/trends/clearly-canadian.md) - [Crispy Effervescent Mineral Waters](https://www.trendhunter.com/trends/sparkling-mineral-water.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md) - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md) - [Double-Filtered Drinking Water](https://www.trendhunter.com/trends/floewater.md) - [Refillable Water Brand Bottles](https://www.trendhunter.com/trends/evian-and-wimbledon.md)