# Heritage-Inspired Canned Soups The Crosse & Blackwell 'Best of British' Lineup is Traditional By Michael Hemsworth | Published 2016-09-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/canned-soups References: [foodbev](http://www.foodbev.com/news/crosse-blackwell-has-released-new-flavours-to-best-of-british-range/) Aiming to offer a delightfully convenient way to enjoy the best flavors that Britain has to offer, the [Crosse & Blackwell](https://www.trendhunter.com/trends/crosse-blackwell) 'Best of British' canned soups are available now at [Morrisons](https://www.trendhunter.com/trends/plantbased-custard), Tesco and [Waitrose](https://www.trendhunter.com/trends/merchant-gourmet-pouch-range). The Crosse & Blackwell 'Best of British' flavors include ham hock & vegetable broth, pea & mint, chunky vegetable & beef, vegetable broth and spicy parsnip & carrot. Each one is inspired by a contemporary flavor that has British roots to offer a simple and delicious way to have a quick meal. A growing number of consumers are warming up to the idea of eating more prepackaged foods thanks to an increase in busy lifestyles and need for convenience. The Crosse & Blackwell 'Best of British' canned soups identify how brands are reacting to this shift with products that mimic traditional flavors in new ways. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 10% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **British-inspired Canned Soups:** Brands can create their own versions of regional cuisines with global influence to offer a unique dining experience. - **Convenient Prepackaged Foods:** Brands can take inspiration from traditional dishes to create new products that meet the needs of busy consumers. - **Contemporary Flavors with Traditional Roots:** Brands can create innovative products that combine classic and modern tastes to appeal to a wider audience. ### Who This Affects Most - **Food Manufacturing:** Manufacturers can innovate their food production processes and packaging to create efficient and high-quality prepackaged meals. - **Retail:** Retailers can expand their offerings of prepackaged meals to meet the growing demand for convenient and healthy food options. - **Foodservice:** Foodservice companies can adapt to changing consumer preferences by offering prepackaged meals that reflect regional and global cuisine trends. ## Related on Trend Hunter - [Reformulated Canned Soup Ranges](https://www.trendhunter.com/trends/baxters-favourites.md) - [Ready-to-Prepare Foodservice Soups](https://www.trendhunter.com/trends/frozen-soups.md) - [Everyday Luxury Seafood Soups](https://www.trendhunter.com/trends/elsinore-seafood-soups.md) - [Restaurant-Ready Soup Lineups](https://www.trendhunter.com/trends/culinary-reserve-soups.md) - [Free-From Instant Soup Products](https://www.trendhunter.com/trends/soul-kitchen-plus-range.md) - [Canned Plant-Based Bean Meals](https://www.trendhunter.com/trends/bean-meals.md) - [Premium Instant Soups](https://www.trendhunter.com/trends/premium-instant-soups.md) - [Canned Christmas Dinners](https://www.trendhunter.com/trends/meal-in-a-can.md) - [Nutritious Pouch-Packaged Broths](https://www.trendhunter.com/trends/daylesford-organic.md)