# Hangover-Curing Canned Soups This Miso Soup is Filled with a Traditional Japanese Hangover Remedy By David Ingram | Published 2015-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/canned-soup References: [en.rocketnews24](http://en.rocketnews24.com/2015/10/16/the-ultimate-hangover-cure-hot-canned-miso-soup-packed-with-the-power-of-70-clams/) & [narinari](http://www.narinari.com/Nd/20151034183.html) Instant Japanese food producer Nagatanien is now offering its popular miso soup in a convenient canned soup package. This is the actually the first time that this line of Japanese miso soups has been offered in an easy-to-consume canned container, and the dish can actually also be purchased warm from vending machines. The product is also being marketed as both a hangover cure due to the soup containing high levels of the amino acid ornithine. Ornithine is actually a traditional Japanese hangover cure found in clams, hence the company's slogan "Power of 70 Clams." The canned soup package also markets to drinkers, and features a cartoon and slogan on the can with a cartoon character enjoying a beer while proclaiming "for the alcohol-loving you.” ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Hangover-curing Canned Soups:** Disruptive Innovation Opportunity: An opportunity for food companies to create canned soups that target specific health concerns like hangovers. - **Japanese Hangover Remedies:** Disruptive Innovation Opportunity: A potential market for companies to develop and promote traditional Japanese hangover remedies, such as products containing ornithine. - **Convenient Canned Foods:** Disruptive Innovation Opportunity: A chance for food producers to explore new packaging options, like canned soups, that offer convenience and accessibility to consumers. ### Industries Being Reshaped - **Food and Beverage:** Disruptive Innovation Opportunity: The food and beverage industry can capitalize on the demand for innovative products targeting health concerns like hangovers. - **Health and Wellness:** Disruptive Innovation Opportunity: The health and wellness industry can tap into the market for hangover remedies and develop products that cater to consumers seeking natural remedies. - **Packaging:** Disruptive Innovation Opportunity: The packaging industry can explore new packaging formats, like canned soups, that offer convenience and appeal to a wide range of consumers. ## Related on Trend Hunter - [Drinkable Porridge Soup Refreshments](https://www.trendhunter.com/trends/canned-porridge-soup.md) - [Anti-Hangover Drinks](https://www.trendhunter.com/trends/morning-fresh.md) - [Umami-Packed Dashi Beverages](https://www.trendhunter.com/trends/cocacola-japan-1.md) - [Pour-Over Soups](https://www.trendhunter.com/trends/yohaku-drip.md) - [Freeze-Dried Soup Cubes](https://www.trendhunter.com/trends/freeze-dried-soup.md) - [Miso Soup Balls](https://www.trendhunter.com/trends/miso-drops.md) - [Cold Ramen Drinks](https://www.trendhunter.com/trends/drinkable-ramen.md) - [Hangover-Fixing Pop-Ups](https://www.trendhunter.com/trends/phofix.md) - [Premium Instant Soups](https://www.trendhunter.com/trends/premium-instant-soups.md)