# Canned Sangria Mixes Smirnoff's Canned Sangrias are Available in Red and White Varieties By Jana Pijak | Published 2017-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/canned-sangria References: [smirnoff](http://www.smirnoff.com/en-ca) & [lcbo](http://www.lcbo.com/lcbo/product/smirnoff-red-sangria/491654#.WUgriujyu70) [Smirnoff's](https://www.trendhunter.com/trends/premium-vodka-cocktails) new canned sangrias are ideal for on-the-go enjoyment and illustrate Millennial consumers' growing desire for portable and break-proof drink packaging. With product offerings like canned wines, and [craft cocktails](https://www.trendhunter.com/trends/canned-coppa-cocktails) gaining mass popularity, canned sangria is a natural next step. This particular launch from Smirnoff is the perfect go-to drink for those looking to cool off on a hot summer day, and features hassle-proof packaging to boot. Each of Smirnoff's canned sangrias is packaged in a 473 ml can, and contains a 5% alcohol count. The beverage is ready to drink, and easy to transport, making it the perfect essential for barbecues, backyard gatherings or even beach-side picnics. Putting a fresh twist on a classic summertime drink, Smirnoff transforms a wine-based beverage into a signature vodka mix -- one that is accessible without sacrificing taste and quality in the process. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 45% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Canned Alcoholic Beverages:** The rise of canned alcoholic beverages presents an opportunity for innovative packaging and convenient on-the-go consumption. - **Portable Drink Packaging:** The demand for portable and break-proof drink packaging creates a space for disruptive solutions in the beverage industry. - **Ready-to-drink Cocktails:** The popularity of ready-to-drink cocktails opens up possibilities for new flavor combinations and convenient options for consumers. ### Where This Applies - **Alcoholic Beverage Industry:** The alcoholic beverage industry can leverage the trend of canned alcoholic beverages to innovate in packaging, taste, and convenience. - **Packaging Industry:** The packaging industry has an opportunity to create innovative solutions for portable and break-proof drink packaging. - **Craft Cocktail Industry:** The craft cocktail industry can explore ready-to-drink options to cater to the demand for convenient and quality mixed drinks. ## Related on Trend Hunter - [Canned Flavored Wine Cocktails](https://www.trendhunter.com/trends/flavored-wine-cocktails.md) - [Ready-to-Sip Sangrias](https://www.trendhunter.com/trends/daughters-of-the-vine.md) - [Premium Vodka Cocktails](https://www.trendhunter.com/trends/premium-vodka-cocktails.md) - [Easy-to-Sip Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-crush.md) - [Sangria-Flavored Hard Seltzer Mixers](https://www.trendhunter.com/trends/hard-seltzer-mix.md) - [Canned Raspberry Lemonade Cocktails](https://www.trendhunter.com/trends/smirnoff-raspberry-crush-vodka.md) - [Sparkling Rosé Sangrias](https://www.trendhunter.com/trends/mija-bubbly-ros-sangria.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md) - [High-End Spirit Canned Drinks](https://www.trendhunter.com/trends/sparkling-vodka-drink.md)