# Expertly Crafted Rum Cocktails The Dead Man’s Fingers Canned Rum Cocktails Come in Three Options By Michael Hemsworth | Published 2022-06-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/canned-rum-cocktail References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/new-on-the-go-cans-are-a-rum-idea-23-06-2022/) & [deadmansfingers](https://www.deadmansfingers.com/)  The [Dead Man’s Fingers](https://www.trendhunter.com/trends/dead-mans-fingers-vanilla-rum) canned rum cocktails are a new product lineup from the premium rum brand for consumers to enjoy as a ready-to-drink libation. The canned cocktails come in three flavors including Passion Fruit Rum Lemonade, Spiced Rum Cola and [Spiced Rum Ginger Beer](https://www.trendhunter.com/trends/spiced-rum-ginger-beer), which are all made with the brand's signature spirits. Featuring a 5% ABV, the cocktails come in 330ml cans with a price point of £1.99 each. Global Marketing Manager Rachel Adams spoke on the new Dead Man’s Fingers canned rum cocktails saying, "The launch of our new [RTD format](https://www.trendhunter.com/trends/all-shook-up) is a natural next step for our brand, particularly as we enter into the summer months. For retailers, it’s also a great opportunity to introduce new shoppers to the rum category, and upsell to the 70cl bottle format." ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 7% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Ready-to-drink Cocktails:** The rise of ready-to-drink cocktails presents an opportunity for innovative packaging and branding to capture market share. - **Premium Canned Beverages:** Consumer demand for premium canned cocktails is an opportunity for the beverage industry to create high-quality products with on-the-go convenience. - **Flavored Spirits:** The popularity of flavored spirits presents an opportunity for distilleries to experiment with new flavors and create unique products that appeal to a wider audience. ### Sectors Adopting This - **Alcoholic Beverages:** The alcoholic beverage industry has an opportunity to capitalize on the growing demand for convenient, high-quality cocktails by developing and marketing ready-to-drink products that appeal to a wide range of consumers. - **Packaging:** The demand for premium canned cocktails presents an opportunity for packaging companies to create innovative designs and materials that help brands stand out on store shelves. - **Retail:** Retailers have the opportunity to introduce consumers to new products and upsell them on larger formats by stocking and promoting premium canned cocktails on their shelves. ## Related on Trend Hunter - [Canned Bar-Quality Rum Cocktails](https://www.trendhunter.com/trends/v-rum-canned-cocktails.md) - [Spiced Rum Canned Cocktails](https://www.trendhunter.com/trends/readytodrink-rum-cocktail.md) - [Smooth Vanilla Rum Spirits](https://www.trendhunter.com/trends/dead-mans-fingers-vanilla-rum.md) - [Spiced Non-Alcoholic Rum Spirits](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-00.md) - [Ready-to-Drink Rum Cocktails](https://www.trendhunter.com/trends/malibu-cocktails-in-a-can.md) - [Creamy Raspberry Rum Liqueurs](https://www.trendhunter.com/trends/raspberry-rum-cream-liqueur.md) - [Tequila-Based Cream Liqueurs](https://www.trendhunter.com/trends/cream-liqueurs.md) - [Fiery Canned Rum Cocktails](https://www.trendhunter.com/trends/sly-dog-rum-spiced-n-stormy.md) - [Warming Ginger Beer Cocktails](https://www.trendhunter.com/trends/spiced-rum-ginger-beer.md)