# Sparkling Canned Rosés Lila Wines Launched 'Lila Bubbly Rosé' in a Convenient Drinking Format By Laura McQuarrie | Published 2018-03-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/canned-ros References: [bevindustry](https://www.bevindustry.com/articles/90963-lila-bubbly-ros%C3%A9) & [lilawines](http://www.lilawines.com/wines/) Lila Wines recently added to its vibrant beverage portfolio with Lila Bubbly Rosé, a [sparkling canned rosé](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy) from Italy. The beverage is said to be light, crisp, dry and refreshing, with [notes of strawberry and watermelon](https://www.trendhunter.com/trends/watermelon-chili). The 12% ABV product is sold in four-packs of 8.4-ounce cans. Across the beverage industry, many alcohol companies are now launching [conveniently canned packages](https://www.trendhunter.com/trends/19-crimes-canned-wines) to target the on-the-go Millennial consumer. At the same time, many consumers are craving Millennial pink drinks, which has led to the creation of a number of new rosé products and hybrids that spotlight the distinctive and highly photographic color of the beverage. Alongside its all-new Lila Bubbly Rosé, Lila Wines also offers other varieties like Pinot Grigio and Vino Frizzante. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 62% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Canned Wine:** The rise of canned wine presents disruptive innovation opportunities for wineries and beverage companies to cater to the on-the-go Millennial consumer. - **Millennial Pink Drinks:** The demand for Millennial pink drinks opens up disruptive innovation opportunities for alcohol companies to create unique and visually appealing beverage products. - **Rosé Hybrids:** The popularity of rosé hybrids provides disruptive innovation opportunities for wineries and beverage manufacturers to experiment with new flavor combinations and capture the attention of consumers. ### Where This Applies - **Alcohol:** The alcohol industry can tap into the trend of canned wine and Millennial pink drinks to offer innovative beverage options that cater to changing consumer preferences. - **Beverage:** The beverage industry has the opportunity to create new rosé hybrids and capitalize on the demand for visually appealing and unique drink options. - **Wine:** The wine industry can explore canned wine and rosé hybrids as disruptive innovations to expand their product offerings and cater to the evolving preferences of consumers. ## Related on Trend Hunter - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Ready-to-Sip Sparkling Canned Wines](https://www.trendhunter.com/trends/jam-shed-bubbly-ros.md) - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md) - [Aluminum Rosé Bottles](https://www.trendhunter.com/trends/fitvine-bubbly-rose.md) - [Canned Rosé Spritzers](https://www.trendhunter.com/trends/spritz-in-a-can.md) - [Effervescent Soft Pink Wines](https://www.trendhunter.com/trends/cupiolo-prosecco-ros.md) - [Single-Serve Sparkling Wines](https://www.trendhunter.com/trends/wander-ivy-bubbles.md) - [Rosy Spirit Canned Cocktails](https://www.trendhunter.com/trends/lanique-spirit-of-rose.md)