# Canned Craft Cocktails Salt Points' Canned Moscow Mule Brings the Cocktail Experience On the Go By Mary Van Puymbroeck | Published 2017-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/canned-moscow-mule References: [uncrate](http://uncrate.com/article/salt-point-canned-moscow-mule/) & [saltpoint.co](http://www.saltpoint.co/) Established in Northern California, Salt Point's canned Moscow Mule allows you to bring the gingery drink on the go. Made with a blend of ginger, lime and American vodka, this spicy drink is the perfect beverage to enjoy in the great outdoors. This refreshing [pre-mixed cocktail](https://www.trendhunter.com/trends/canned-coppa-cocktails) is a great alternative to beer and its natural flavors have a fantastic taste. The fun hand-drawn packaging of this canned Moscow Mule gives the drink an edgy, Millennial-friendly appeal. Recently, there has been a resurgence in popularity for [canned wines and cocktails](https://www.trendhunter.com/trends/canned-cocktail-brand). What was once seen as a gauche alcohol packaging option is now practical and more frequently desired by consumers. Cans are a great option for those who are traveling or spending time outdoors. They keep your drink cold, are easy to pack, are lightweight, and most importantly, a lot less likely to break than bottles. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 82% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Resurgence of Canned Cocktails:** The increased popularity of canned wines and cocktails presents an opportunity for companies to capitalize on the convenience and practicality of this packaging option. - **Convenience for Outdoor Enthusiasts:** The demand for canned craft cocktails is driven by consumers who want a portable and durable option to enjoy their favorite drinks while on the go. - **Millennial-friendly Packaging:** Creative and eye-catching designs on canned cocktails can attract the younger generation, offering a unique and trendy drinking experience. ### Where This Applies - **Alcoholic Beverage Industry:** The growth of canned craft cocktails presents an opportunity for companies in the alcoholic beverage industry to expand their product lines and cater to the changing preferences of consumers. - **Outdoor Recreation Industry:** Canned craft cocktails provide a convenient and lightweight beverage option for outdoor enthusiasts, creating opportunities for companies in the outdoor recreation industry to collaborate and meet consumer demands. - **Packaging Industry:** The shift towards canned cocktails offers an opportunity for companies in the packaging industry to develop innovative and eco-friendly packaging solutions that meet the needs of the growing market. ## Related on Trend Hunter - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Remixed Moscow Mules](https://www.trendhunter.com/trends/moscow-mule-with-a-twist.md) - [Ready-to-Sip Sparkling Cocktails](https://www.trendhunter.com/trends/on-the-rocks-cans.md) - [Premium Vodka Cocktails](https://www.trendhunter.com/trends/premium-vodka-cocktails.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/barquality-canned-cocktails.md) - [Saltwater-Infused Canned Cocktails](https://www.trendhunter.com/trends/saltwater-woody.md) - [High-ABV Holiday Cocktails](https://www.trendhunter.com/trends/cutwater.md) - [Bar-Strength Canned Cocktails](https://www.trendhunter.com/trends/bar-strength-canned-cocktails.md) - [Grape-Infused Vodka Cocktails](https://www.trendhunter.com/trends/grapeinfused-vodka-cocktail.md)