# Stackable Character Cans Noble Rey Brewery's Canned Drinks Feature Quirky Figures By Laura McQuarrie | Published 2016-07-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/canned-drinks References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/07/noble-rey-brewery-co-cans.html) & [noblereybrewing](http://www.noblereybrewing.com/) Most canned drinks include a small lip that allows the containers to be conveniently stacked atop one another, but few packaging designs take advantage of this feature for anything other than storage and shipping. For the release of its Off the Leash, Baracus, Golden Rey and Steampunk beers, [Noble Rey Brewing Co.](https://www.trendhunter.com/trends/the-happy-egg-co-omelettes) decided to make [stacking a central feature](https://www.trendhunter.com/trends/the-tower-of-tuna). Each can boasts a two-sided design that includes an illustrated body and head, which make up the characters that identify each different type of beer. When two of the same cans are stacked atop one another, they form a full-bodied character. Noble Rey Brewing Co. implemented this design as a way to make these [beer cans](https://www.trendhunter.com/trends/living-the-dream) especially hard to miss when they are displayed in this manner. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 78% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Stackable Packaging:** Exploring creative ways to utilize the stacking feature of packaging for enhanced branding and visual appeal. - **Illustrated Beverage Cans:** Using illustrated designs on beverage cans to create unique characters and enhance product differentiation. - **Interactive Packaging:** Incorporating interactive elements into packaging design to engage consumers and encourage playful interactions. ### Industries Being Reshaped - **Craft Beer:** Craft breweries can leverage stackable packaging with illustrated character designs to stand out on store shelves and increase brand recognition. - **Packaging Design:** Packaging designers can explore innovative ways to incorporate interactive elements and creative illustrations into their designs to captivate consumers. - **Beverage Merchandising:** Retailers can use stackable character cans to create eye-catching displays and enhance the visual appeal of their beverage sections. ## Related on Trend Hunter - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Stackable Bottled Cocktails](https://www.trendhunter.com/trends/bloc-bottled-cocktails.md) - [Bookish Beer Cans](https://www.trendhunter.com/trends/faber-faber-beak.md) - [Collectible Beer Can Stickers](https://www.trendhunter.com/trends/beer-can-label.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md)