# Fair Trade Canned Coffee This Line of Coffee is Ethically Sourced and Packaged in a Recyclable Can By Katherine Pendrill | Published 2015-07-11 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/canned-coffee References: [uncrate](http://uncrate.com/stuff/hotbox-roasters/) 'Hotbox Roasters' is the world's first canned coffee made from ethically sourced ingredients. While coffee in a can is nothing new, the Hotbox Roasters line is the only canned coffee that is made entirely from fair trade beans. Hotbox Roasters are made from high-quality coffee beans sourced from farmers in Kenya, Bolivia and Indonesia. Each of the cans features a fun name that reflects its origin, including 'Kenya Dig It' and 'Frank Sumatra.' The company does not add any additional flavors or additives to its coffee, meaning you can be sure you are getting nothing but pure coffee goodness. Beyond adhering to fair trade practices, the drinks are also packaged in 32-ounce [recyclable cans](https://www.trendhunter.com/trends/craft-instant-coffee). The company wants to ensure that its canned coffees not only taste great, but also have a minimal negative impact on the world. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 70% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Ethically Sourced Ingredients:** Disruptive innovation opportunity: Create more products that prioritize ethically sourced ingredients to meet the growing demand for sustainable and socially responsible options. - **Canned Coffee:** Disruptive innovation opportunity: Develop new flavors and packaging options for canned coffee to cater to consumers who seek convenience without compromising on quality. - **Recyclable Packaging:** Disruptive innovation opportunity: Design eco-friendly packaging solutions for various products, addressing the increasing consumer preference for sustainability. ### Industries Being Reshaped - **Coffee:** Disruptive innovation opportunity: Explore innovations in the coffee industry by finding ways to improve sourcing practices, packaging, and catering to ethical consumer preferences. - **Food and Beverage Packaging:** Disruptive innovation opportunity: Develop innovative packaging solutions for food and beverages that prioritize sustainability and align with consumers' desire for environmentally conscious options. - **Fair Trade Products:** Disruptive innovation opportunity: Expand the range of fair trade products in multiple industries to capture the growing market demand for ethically sourced and socially responsible goods. ## Related on Trend Hunter - [Clean-Label Canned Lattes](https://www.trendhunter.com/trends/premium-canned-lattes.md) - [Ethically Sourced Coffee Subscriptions](https://www.trendhunter.com/trends/ethically-sourced-coffee.md) - [Canadian-Made Canned Coffees](https://www.trendhunter.com/trends/second-cup-ready-to-drink-lattes.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md) - [Canned Craft Coffee Collections](https://www.trendhunter.com/trends/cloud-gate-coffee.md) - [Ethical Peppermint Mocha Coffees](https://www.trendhunter.com/trends/peppermint-mocha-coffee.md) - [THC-Infused Cold Brew Cans](https://www.trendhunter.com/trends/thc-infused-cold-brew.md) - [Recyclable Aluminum Coffee Pods](https://www.trendhunter.com/trends/recyclable-aluminum-coffee-pods.md) - [Sustainable Coffee Product Lines](https://www.trendhunter.com/trends/sustainable-coffee1.md)