# Oat-Based Coffee Drinks Oatly's Canned Coffee Drinks Feature a Non-Dairy Oat Base By Laura McQuarrie | Published 2018-06-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/canned-coffee-drinks References: [instagram](https://www.instagram.com/p/BkZ6x0rANR7/?taken-by=oatly) & [oatly](http://www.oatly.com/products/international/organic-mocha-latte-2/) With the rise of coffee culture and plant-based milk, a number of brands have launched [ready-to-drink bottles and canned coffee drinks](https://www.trendhunter.com/trends/iced-coffee-range) with [non-dairy alternatives](https://www.trendhunter.com/trends/califia-farms-oat-barista-blend). While many of these kinds of products tend to favor almond milk and other kinds of nut-based milk substitutes, Oatly's trio of canned coffee drinks set themselves apart in this regard. The new all-vegan canned coffee drinks from Oatly feature an "oat base" of water and oats, plus other ingredients to create enticing flavors like Mocha Latte, Cold Brew Latte and Matcha Latte. As the non-milk products make the most of oat milk, Oatly notes that the cans may be stored at room temperature outside of the fridge, although they are best served chilled. Oat milk is emerging as more than just a popular non-dairy beverage, thanks to brands that are producing everything from [oat milk ice cream](https://www.trendhunter.com/trends/silk-oat-cold-foam-creamer) to chocolate bars. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 61% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Coffee Drinks:** Opportunity for brands to develop new canned coffee drinks using non-dairy alternatives like oat milk. - **Oat-based Beverages:** Potential to innovate and expand the market for oat-based drinks beyond just coffee. - **Non-dairy Alternatives:** Demand for non-dairy milk substitutes continues to grow, creating opportunities for new product development. ### Sectors Adopting This - **Beverage Industry:** Disruptive innovation potential to explore the intersection of coffee culture and non-dairy alternatives. - **Plant-based Food Industry:** Opportunity to expand the plant-based food market by introducing innovative oat-based products. - **Packaged Food Industry:** Growing demand for convenient and ready-to-drink non-dairy beverages opens up possibilities for innovative packaging and flavor combinations. ## Related on Trend Hunter - [Plant-Based Iced Lattes](https://www.trendhunter.com/trends/caff-latte-by-oato.md) - [Cafe-Quality RTD Oat Lattes](https://www.trendhunter.com/trends/readytodrink-oat-lattes.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Extra-Creamy Oat-Based Beverages](https://www.trendhunter.com/trends/oatly-bio-barista.md) - [Hard Oat Milk Lattes](https://www.trendhunter.com/trends/nondairy-oat-milk-hard-latte.md) - [Energizing Canned Oat Lattes](https://www.trendhunter.com/trends/bigface.md) - [Ready-to-Pour Oat Matcha Lattes](https://www.trendhunter.com/trends/matcha-latte-oat-drink.md) - [Spiked Non-Dairy Lattes](https://www.trendhunter.com/trends/spiked-oat-milk-latte.md) - [Oat-Based Frappuccino Drinks](https://www.trendhunter.com/trends/oat-milk-frappuccino.md)