# Updated Canned Cocktail Lines Dogfish Head Released a New Grapefruit & Pomegranate Vodka Crush By Kalin Ned | Published 2023-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/canned-cocktail-line References: [dogfish](https://www.dogfish.com/distillery/canned-cocktails/pineapple-orange-rum-crush) & [dogfish](https://www.dogfish.com/distillery/canned-cocktails/grapefruit-pomegranate-vodka-crush)  [Dogfish Head](https://www.trendhunter.com/trends/dogfish) recently updated its canned cocktail line with a summer-ready flavor—the Grapefruit & Pomegranate Vodka Crush, as well as a new [Crush Variety Pack](https://www.trendhunter.com/trends/combo-flavor-variety-pack) featuring a new exclusive recipe, as well—the Pineapple & Orange Rum Crush. Dogfish Head drew inspiration for these RTD beverages from "its coastal Delaware roots" and presents its refreshing canned cocktail line as "an off-centered take on the Delmarva (Delaware, Maryland Virginia) region's renowned Crush cocktail." The Grapefruit & Pomegranate Vodka Crush boasts vodka distilled over grapefruit and pomegranate and then blended with grapefruit juice. The flavor is tart and subtly sweet. The Pineapple & Orange Rum Crush features rum distilled over pineapple and Valencia oranges. The robust tropical flavor is reached with the blending of the alcohol with orange and pineapple juices. Image Credit: Dogfish Head ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 44% | Activity: 22% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Canned Cocktail Innovation:** Dogfish Head's updated canned cocktail line with new flavors and varieties may inspire more RTD cocktail options - **Regional Beverage Inspiration:** Drawing inspiration from the Delmarva region could lead to new regional beverage trends and flavors - **Fruit-flavored Spirits:** Using fruit-infused spirits like grapefruit and pomegranate or pineapple and Valencia oranges could be a unique innovation opportunity for spirit makers ### Industries Being Reshaped - **Alcohol and Beverage Industry:** Both established and emerging businesses in the alcohol and beverage industry can innovate with new canned cocktail products - **Culinary Industry:** Food and beverage professionals can explore new cocktail trends and flavor profiles for restaurants and bars - **Packaging Industry:** The popularity of RTD cocktails may lead to new packaging innovations for cans and bottles ## Related on Trend Hunter - [Culinary-Crafted Cocktails](https://www.trendhunter.com/trends/crush-cocktails.md) - [High-ABV RTD Cocktails](https://www.trendhunter.com/trends/dogfish.md) - [Strawberry Lime Tequila Margaritas](https://www.trendhunter.com/trends/strawberry-lime-tequila-margarita.md) - [Easy-to-Sip Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-crush.md) - [Citrus-Centric Fruit Beers](https://www.trendhunter.com/trends/citruscentric-fruit-beer.md) - [Juicy Vodka Cocktails](https://www.trendhunter.com/trends/holla-spirits-rtd.md) - [Paloma-Inspired Beers](https://www.trendhunter.com/trends/dogfish-head.md) - [Citrusy Cocktail-Inspired Libations](https://www.trendhunter.com/trends/craft-canned-cocktail.md) - [Fruit-Forward Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-smash-vodka-soda.md)