# Anthropomorphic Canned Beans These 'Smily' Beans are Packaged in Playful Cans By Mishal Omar | Published 2016-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/canned-beans References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/09/smily-canned-goods-positive-nature.html) Canned beans are a common household item in kitchens around the world and the design agency 'Gordost' created packaging in the hopes that it would offer a fresh perspective on how beans should be branded. The packaging was designed for 'Smily' products and the cans come with different foods inside -- including corn, kidney beans, peas and navy beans. The Smily products are each packaged in [small cans](https://www.trendhunter.com/trends/trader-joes-mini-can-foliage) that feature imagery of a tin being opened to reveal the food inside. The branding looks similar to a smiling face, which is appropriate given the name of the food products. These [canned beans](https://www.trendhunter.com/trends/realfoods-by-organico) opt for a more [playful design](https://www.trendhunter.com/trends/bigbilled-bird-food-concept) in order to stand out from others on the market and are successful in capturing the attention of consumers. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 43% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Playful Packaging:** There are opportunities for companies to adopt playful packaging for common household items that can help differentiate their products from competitors and create innovative experiences for consumers. - **Anthropomorphic Branding:** Anthropomorphic branding can be used to add a unique and fun factor to everyday food products, making them more appealing to consumers. - **Whimsical Design:** Whimsical design elements such as playful icons and colors can help brands stand out from the competition and create a memorable user experience. ### Industries Being Reshaped - **Consumer Packaged Goods (CPG):** CPG companies can incorporate playful packaging designs to differentiate their products from other brands, creating a unique selling proposition for their consumers. - **Food Packaging:** Food packaging companies can experiment with unique branding and imagery to help food products stand out and capture consumer attention on store shelves. - **Product Design:** A focus on whimsical design elements can provide new opportunities for product design firms to create unique and playful solutions for their clients' products. ## Related on Trend Hunter - [Canned Plant-Based Bean Meals](https://www.trendhunter.com/trends/bean-meals.md) - [Personalized Keepsake Cans](https://www.trendhunter.com/trends/your-fam-on-a-can.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Drain-Free Pouch-Packaged Beans](https://www.trendhunter.com/trends/merchant-gourmet-product.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Attractive Canned Foods](https://www.trendhunter.com/trends/nice-cans.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Humorous Beans-Forward Campaigns](https://www.trendhunter.com/trends/ticket-exchange.md)