# Purified Prepackaged Air Take a Breath of Fresh Canned Air Any Time Anywhere for $0.80 By Elise Ying-Hei Ho | Published 2012-09-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/canned-air References: [odditycentral](http://www.odditycentral.com/funny/chinese-billionaire-sells-canned-fresh-air-to-raise-awareness-about-the-environment.html) & [pbs.org](http://www.pbs.org/newshour/updates/asia/jan-june08/beijing_06-20.html) A Chinese businessman and philanthropist recently released canned air so the people of China can enjoy crisp, fresh air whenever they want. This affordable product is named after none other then 'Chen Guangbiao: Nice Guy.' With such a high population and tons of vehicles, [pollution is a constant problem](https://www.trendhunter.com/trends/ecos-1) in China. When the China Summer Olympics occurred back in 2008, the country implemented an odd-even driving system where cars would have to alternate driving days based on whether their license plate was odd or even. The canned air is marked with advice and tips to encourage locals to become more [environmentally friendly](https://www.trendhunter.com/trends/extrastrength-breath-freshener), like sleeping an hour earlier to conserve energy. At $0.80 a pop, these cans were sold out within days. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 27% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Transportation](https://www.trendhunter.com/transportation) ## Key Themes ### Key Themes Behind This Trend - **Air Quality Awareness:** There is an opportunity for businesses to offer solutions that raise awareness and help improve air quality in polluted areas. - **Portable Air Purification:** Consumer demand for portable air purification products is growing, and businesses can disrupt the market by offering unique and affordable solutions. - **Environmental Education:** Opportunities exist for businesses to create educational products that teach individuals about environmentally friendly practices and encourage sustainable living. ### Where This Applies - **Air Purification:** The air purification industry can capitalize on the growing demand for portable and affordable air purification products in polluted areas. - **Consumer Goods:** Consumer goods companies can offer environmentally friendly and educational products that encourage sustainable living and raise awareness about air quality. - **Philanthropy:** Philanthropic organizations can support initiatives that promote environmentally friendly practices and fund programs that raise awareness about air quality issues. ## Related on Trend Hunter - [Air-Purifying Stroller Canopies](https://www.trendhunter.com/trends/airpurifying-stroller.md) - [High-Tech Air-Purifying Masks](https://www.trendhunter.com/trends/airpurifying-mask.md) - [Targeted Portable Air Purifiers](https://www.trendhunter.com/trends/hale-personal-air-purifier.md) - [Compact Air Purifiers](https://www.trendhunter.com/trends/airmega-50.md) - [Subtle Air-Sterilizing Purifiers](https://www.trendhunter.com/trends/pixelro-dr-airpick.md) - [Dynamic Air-Purifying Speakers](https://www.trendhunter.com/trends/vox-aeris.md) - [Cutting-Edge Air Purifiers](https://www.trendhunter.com/trends/xiaomi-4.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Smart Air Purifiers](https://www.trendhunter.com/trends/airthings-1.md)