# Urban Essence Branding Canned Air from Prague Offers a Whiff that Keeps on Giving By Amelia Roblin | Published 2011-04-04 | World Source: Trend Hunter, https://www.trendhunter.com/trends/canned-air-from-prague References: [thedieline](http://www.thedieline.com/blog/2011/4/1/original-canned-air-from-prague.html) & [airofprague.blogspot](http://airofprague.blogspot.com/) When pictures, maps and souvenirs fail to satisfy as adequate reminders of a travel destination, perhaps a memento like this Canned Air from Prague will bring you back to the Czech Republic city you loved so much. Made by photographer and graphic artist Kirill Rudenko, this [quirky commodity](https://www.trendhunter.com/trends/champion-room-spray) can be purchased from the Cooperativ Etsy shop. After paying just $10, one is endowed with the [essence](https://www.trendhunter.com/trends/roam-the-brand) of Old Town Square, Wenceslas Square, Charles Bridge, Prague Castle, Lesser Town and Zlata Street in transparent gaseous form. Captured and tinned from these landmark metropolitan locations, the oxygen, nitrogen and carbon dioxide condensed within this 3.5-inch aluminum can coalesces to form something much more poetic than airborne chemical compounds. Canned Air from Prague is a [great keepsake](https://www.trendhunter.com/trends/assouline-1) of the magnificent city, and a gentle hint of its atmosphere to those who've never visited. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Customized Souvenirs:** Creating personalized and unique souvenirs that capture the essence of a travel destination. - **Experiential Branding:** Developing branding strategies that go beyond visuals and engage multiple senses. - **Novelty Collectibles:** Offering unique and unconventional collectibles that appeal to a niche market. ### Industries Being Reshaped - **Tourism:** Exploring opportunities to enhance tourists' experiences through innovative and personalized merchandise. - **E-commerce:** Creating platforms to sell customized souvenirs and novelty collectibles online. - **Creative Arts:** Collaborating with artists and designers to develop experiential branding strategies through unconventional products. ## Related on Trend Hunter - [Nostalgic Summer Air Fresheners](https://www.trendhunter.com/trends/air-fresheners.md) - [Haunting Glacial Fragrances](https://www.trendhunter.com/trends/joklalykt.md) - [Travel-Inspired Air Fresheners](https://www.trendhunter.com/trends/air-freshener-range.md) - [Wind-Inspired Fragrances](https://www.trendhunter.com/trends/atmosphere-demotion.md) - [Coastal Summer Fragrances](https://www.trendhunter.com/trends/pure-michigan-fresh.md) - [City-Inspired Candle Capsules](https://www.trendhunter.com/trends/assouline-1.md) - [Electrifying Urban Fragrances](https://www.trendhunter.com/trends/concrete-lightning.md) - [Grass-Scented Fragrance Kits](https://www.trendhunter.com/trends/essence-de-lawn-by-cub-cadet.md) - [Nature-Inspired Aromatic Experiences](https://www.trendhunter.com/trends/roma-heirloom-tomato-room-spray.md)