# Big Apple Essence Souvenirs Canned Air from New York City is Filled with the Spirit of the City By Meghan Young | Published 2012-08-17 | World Source: Trend Hunter, https://www.trendhunter.com/trends/canned-air-from-new-york-city References: [neatorama](http://www.neatorama.com/2012/08/17/Now-You-Can-Take-The-Air-From-New-York-City-With-You/) & [etsy](http://www.etsy.com/listing/99291100/original-canned-air-from-new-york-city) The iconic 'I Heart NYC' t-shirts might be losing their appeal, at least it appears so with the introduction of Canned Air from New York City. A unique souvenir to say the least, this product doesn't even have the tactile appeal of a rock or vial of sand. Instead, it addresses people's love of [novelty items](https://www.trendhunter.com/trends/apple-sour-martini), especially ones that are slightly more ludicrous than the next. Conceived by Czech Republic-based Kirill Rudenko of Esty shop cooperativ, the Canned Air from New York City joins the ranks of other Canned Air hailing from Paris, Singapore and, of course, [Prague](http://www.trendhunter.com/trends/canned-air-from-prague). According to his Etsy page, this can contains "20% Empire State Building, 10% Grand Central Terminal, 10% Chrysler Building, 20% Statue of Liberty, 10% Little Italy and Chinatown, 10% Brooklyn Bridge, 10% Times Square, 10% Central Park." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 41% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Novelty Souvenirs:** The demand for unique and unusual souvenirs can be met by creating new novelty items such as canned air from different cities. - **Virtual Souvenirs:** The introduction of virtual reality souvenirs or experiences that are unique to a city could be a new trend. - **Customized Souvenirs:** Creating customized souvenirs for tourists such as personalized canned keychains or miniature figurines could be a new trend to capitalize on. ### Who This Affects Most - **Tourism:** New and unique souvenirs can help to attract more tourists and increase tourism revenue for cities and countries. - **E-commerce:** The trend of selling unique souvenirs online via e-commerce platforms could drive growth for this industry. - **Marketing and Advertising:** Canned air from different cities could be used as a creative advertising tool or marketing campaign for travel agencies, airlines, and other tourism-related businesses. ## Related on Trend Hunter - [Exclusive Skyscraper Beers](https://www.trendhunter.com/trends/empire-state-building-hazy-ipa.md) - [Nostalgic Summer Air Fresheners](https://www.trendhunter.com/trends/air-fresheners.md) - [Electrifying Urban Fragrances](https://www.trendhunter.com/trends/concrete-lightning.md) - [NYC-Themed Baby Gift Sets](https://www.trendhunter.com/trends/baby-gift-set.md) - [Regional Tap Water Cans](https://www.trendhunter.com/trends/new-yorks-famous-tap-water-by-nathans.md) - [National Park-Inspired Candle Fragrances](https://www.trendhunter.com/trends/candle-fragrances.md) - [Unicorn-Inspired Air Fresheners](https://www.trendhunter.com/trends/unicorn-toots.md) - [Pretzel-Scented Perfumes](https://www.trendhunter.com/trends/auntie-annes-1.md) - [Wind-Inspired Fragrances](https://www.trendhunter.com/trends/atmosphere-demotion.md)