# Cannabis-Infused Gum Packaging This Branding Mixes Classic Typography with Mesmerizing Graphics By David Ingram | Published 2015-10-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cannabisinfused References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/10/plus-gum.html) & [phillipfivel](http://www.phillipfivel.com/) Digital product and brand designer Phillip Fivel Nessen was tasked with creating the branding and packaging design for cannabis-infused recreational chewing gum. What he came up with was an identity that pays homage to the past of marijuana's underground status, but also reflects a newer aesthetic of cultural acceptance and sophistication for the product. 'Plus' is a cannabis-infused legal and medical chewing gum from Brooklyn, New York meant to provide a low but still stimulating dose of THC to the user's body. Somewhat resembling a retro cigarette pack, the package features a classic typography done in soothing colors of blue and green. The standout design element is the multicolored bullseye found on the front and inside of the package that gives a subtle nod to psychedelic roots of the product's active ingredient. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 65% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Cannabis Marketing:** Designers are finding new ways to create cannabis branding that pays homage to its past while reflecting a newer aesthetic of cultural acceptance and sophistication for the product. - **Functional Packaging:** The cannabis industry is seeing a trend towards packaging that is not only visually appealing, but also serves a functional purpose for the product, such as the retro cigarette-style pack for cannabis-infused chewing gum. - **Multicolored Graphics:** Bold and multicolored graphics are becoming more prevalent in cannabis branding, giving a subtle nod to the psychedelic roots of the product's active ingredient. ### Sectors Adopting This - **Cannabis:** The cannabis industry can capitalize on the trend of functional packaging and multicolored graphics to create unique branding for their products. - **Marketing and Advertising:** Marketing and advertising agencies can specialize in the growing cannabis industry by creating visually appealing and functional packaging and brand identities for cannabis products. - **Design:** Designers and branding agencies can capitalize on the trend of cannabis marketing and functional packaging to create unique and memorable branding for cannabis products. ## Related on Trend Hunter - [Clear Effects-Driven Packaging](https://www.trendhunter.com/trends/miss-grass.md) - [Advocate-Themed Cannabis Branding](https://www.trendhunter.com/trends/best-blnz.md) - [Next-Gen Cannabis Gummies](https://www.trendhunter.com/trends/the-bettering-company.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Scratch-and-Sniff Canabis Stickers](https://www.trendhunter.com/trends/cannabis-stickers.md) - [Controlled CBD Chewing Gums](https://www.trendhunter.com/trends/cbd-chewing-gum.md) - [Affordable Cannabis Brands](https://www.trendhunter.com/trends/affordable-cannabis-brand.md) - [Nostalgic Art-Inspired Cannabis Branding](https://www.trendhunter.com/trends/kristofferson-san-pablo.md) - [Creatively Branded Cannabis Products](https://www.trendhunter.com/trends/green-dot-labs.md)