# Low-Cost Cannabis Products 'Branded' is Disrupting California's Black Market By Laura McQuarrie | Published 2019-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cannabis-products References: [businesswire](https://www.businesswire.com/news/home/20190627005862/en) & [trybranded](https://trybranded.com/) In California, cannabis is legal for both medical and recreational use yet the black market for marijuana still remains. Established cannabis brand Varavo is now introducing a new venture called 'Branded' that introduces a line of high-quality, low-cost cannabis products to challenge the goods circulating black markets. With their black market prices, the compliant products are set to be sold exclusively in licensed California dispensaries. As such, Branded CEO, Kevin Bulbulyan says that "Branded is going to change how the industry currently exists." Branded is on a mission to drive customers into compliant shops with low-priced products like [disposable vapes](https://www.trendhunter.com/trends/singleuse-cannabis-device), tinctures, [pre-rolls and flowers in different strains](https://www.trendhunter.com/trends/blue-dream). The cost-efficient products all favor packaging that is clean, simple, straightforward and descriptive. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 83% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Low-cost Cannabis Products:** Opportunity for cannabis brands to disrupt the black market with affordable cannabis products. - **'branded' Venture:** The introduction of 'Branded' by Varavo as a new venture to challenge the black market with compliant, low-cost cannabis products. - **Clean Packaging Design:** The trend of favoring clean, simple, straightforward, and descriptive packaging for cannabis products. ### Industries Being Reshaped - **Cannabis Industry:** The cannabis industry can benefit from offering low-cost, compliant products to eliminate black market competition. - **Retail Industry:** Opportunity for licensed California dispensaries to attract more customers with low-priced, high-quality cannabis products. - **Packaging Industry:** The packaging industry can capitalize on the trend of clean and simple packaging design for cannabis products. ## Related on Trend Hunter - [Affordable Cannabis Brands](https://www.trendhunter.com/trends/affordable-cannabis-brand.md) - [Colorful Cannabis Brands](https://www.trendhunter.com/trends/colorful-cannabis-brand1.md) - [Nostalgia-Branded Cannabis Products](https://www.trendhunter.com/trends/high-90s.md) - [Colorful Cannabis Rebranding Projects](https://www.trendhunter.com/trends/jaunty.md) - [Modern Cannabis Branding Initiatives](https://www.trendhunter.com/trends/modern-cannabis-branding.md) - [Recreational Cannabis Expansions](https://www.trendhunter.com/trends/legalization-of-recreational-cannabis.md) - [Approachable Cannabis Brands](https://www.trendhunter.com/trends/approachable-cannabis-brand.md) - [Inclusivity-Promoting Cannabis Brands](https://www.trendhunter.com/trends/silly-nice.md) - [Sustainably Grown Cannabis Brands](https://www.trendhunter.com/trends/sustainably-grown-cannabis.md)