# Inclusive Cannabis Investments Happi Created a More Accessible Way to Invest in the Industry By Laura McQuarrie | Published 2023-03-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/cannabis-investment References: [prnewswire](https://www.prnewswire.com/news-releases/happi-breaks-grass-ceiling-with-more-inclusive-cannabis-investing-301760341.html) & [wefunder](https://wefunder.com/happi)  Consumers want to support independent, [female-owned cannabis brands](https://www.trendhunter.com/trends/women-of-weed) like [Happi](https://www.trendhunter.com/trends/cannabisinfused-seltzer) beyond simply buying products and now, they can participate cannabis investment opportunities that are more accessible than ever before. Happi is the first [cannabis beverage](https://www.trendhunter.com/trends/thcinfused-beverage-line) to launch a fundraising campaign on Wefunder, an online fundraising platform that democratizes investment opportunities. Through the platform, Happi is making it possible for people to get started with a minimum investment of just $250. Lisa Hurwitz, President and Co-Founder of Happi, says "Many passionate cannabis consumers have been locked out of sharing in the financial success of the category because of sky-high investment minimums." Now, the accessible cannabis investment opportunity is helping to shape a more equitable industry. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 5% | Activity: 10% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Key Themes Behind This Trend - **Accessible Cannabis Investments:** Creating more accessible ways for people to invest in the cannabis industry will help democratize investment opportunities and make the industry more equitable. - **Supporting Independent, Women-owned Cannabis Brands:** Consumers want to support independent, female-owned cannabis brands like Happi, presenting an opportunity for investors to support socially conscious businesses in the industry. - **Democratizing Investment Opportunities:** Online fundraising platforms like Wefunder are democratizing investment opportunities in the cannabis industry and presenting new ways for investors to get involved. ### Where This Applies - **Cannabis Investment:** The cannabis investment industry can benefit from creating more accessible investment opportunities, supporting socially conscious businesses, and democratizing investment opportunities. - **Online Fundraising:** Online fundraising platforms like Wefunder present new opportunities to democratize investment and support socially conscious businesses in the cannabis industry. - **Socially Conscious Investing:** Investors who prioritize supporting socially conscious businesses can find opportunities to invest in independent, female-owned cannabis brands through platforms like Wefunder. ## Related on Trend Hunter - [Uplifting Cannabis-Infused Seltzers](https://www.trendhunter.com/trends/cannabisinfused-seltzer.md) - [Functional Cannabis Seltzers](https://www.trendhunter.com/trends/cannabis-infused-seltzers.md) - [Cannabis-Infused Sparkling Beverages](https://www.trendhunter.com/trends/cannabis-infused-sparkling-beverage.md) - [Mindful Cannabis Products](https://www.trendhunter.com/trends/happly.md) - [Approachable Cannabis Brands](https://www.trendhunter.com/trends/approachable-cannabis-brand.md) - [Social-Friendly Cannabis Refreshments](https://www.trendhunter.com/trends/fizzy-janes-and-happy-flowers.md) - [Whimsical Women-Owned Cannabis Brands](https://www.trendhunter.com/trends/womenowned-cannabis-brand.md) - [Functional Fruity Cannabis Beverages](https://www.trendhunter.com/trends/kelia.md) - [Female-Focused CBD Drinks](https://www.trendhunter.com/trends/harmonic-woman-cbd.md)