# Cannabis-Infused Spirits Viral Spirit Nowadays Launches at Pop-Up Grocer in NYC By Debra John | Published 2024-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cannabis-infused-spirits References: [popupgrocer](https://popupgrocer.com/) & [trynowadays](https://trynowadays.com/)  The cannabis-infused spirit Nowadays, which has gained popularity on social media platforms like TikTok, is now available in New York City. Nowadays is an award-winning cannabis beverage that "provides a light and uplifting experience without the adverse effects associated with alcohol. It features natural fruit flavors, a crisp finish, and a low dose of THC, making it a refreshing alternative for those seeking a different kind of social drink." The beverage can be enjoyed in various ways: as a shot, over ice, or mixed into a favorite cocktail, with users typically experiencing a gentle lift within 15 minutes. As of July 12, New Yorkers can purchase a variety of Nowadays products at Pop Up Grocer, specifically in the Non-Alcoholic section on the back wall. The selection includes 'Micro Dose Bottles' and '5mg Shots.' Image Credit: Nowadays ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 71% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Cannabis-infused Beverages:** Cannabis-infused beverages like Nowadays offer a refreshing alternative to alcohol, appealing to health-conscious consumers looking for a gentle and enjoyable lift. - **Social Media-driven Product Popularity:** The rapid rise of Nowadays on platforms like TikTok highlights the power of social media in driving product popularity and influencing consumer behavior. - **Pop-up Retail Experiences:** The availability of Nowadays at pop-up grocers demonstrates a growing trend of using temporary retail spaces to launch and test innovative products. ### Who This Affects Most - **Cannabis Industry:** The cannabis industry is evolving with new products like cannabis-infused beverages, which cater to consumers seeking unique experiences beyond traditional smoking or vaping. - **Beverage Industry:** Innovations in the beverage industry are incorporating cannabis-infused options, offering consumers alternatives to alcohol and appealing to those interested in wellness. - **Retail Industry:** The retail industry is increasingly leveraging pop-up store formats to create buzz and test market appeal for new and niche products like Nowadays. ## Related on Trend Hunter - [Cannabis-Infused Spirits](https://www.trendhunter.com/trends/nowadays.md) - [Cannabis-Infused Canned Cocktails](https://www.trendhunter.com/trends/readytodrink-thc-beverages.md) - [Low-Dose Alcohol Alternatives](https://www.trendhunter.com/trends/nowadays-cherry.md) - [Low-Dose Canned Cannabis Cocktails](https://www.trendhunter.com/trends/thc-cocktails.md) - [Cannabis-Infused Spirits](https://www.trendhunter.com/trends/mini-60ml-bottles.md) - [Smoky THC Spirits](https://www.trendhunter.com/trends/thc-spirit.md) - [Refreshing THC-Enhanced Lemonades](https://www.trendhunter.com/trends/thcinfused-beverage1.md) - [Drink-Enhancing Cannabis Drops](https://www.trendhunter.com/trends/mocktail-creator.md) - [Cinnamon-Flavored Spirit Alternatives](https://www.trendhunter.com/trends/howdy-thc.md)