# Cannabis-Infused Sparkling Beverages Happi Pomegranate Hibiscus is Fruity & Provides a Light Buzz By Laura McQuarrie | Published 2022-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cannabis-infused-sparkling-beverage References: [prnewswire](https://www.prnewswire.com/news-releases/happi-cannabis-infused-sparkling-water-launches-its-latest-flavor-for-spring---pomegranate-hibiscus-301515993.html) & [happihourdrink](http://www.happihourdrink.com)  Pomegranate Hibiscus is the newest [Happi](https://www.trendhunter.com/trends/cannabisinfused-seltzer) flavor and this [cannabis-infused sparkling beverage](https://www.trendhunter.com/trends/thc-sparkling-waters) is light, fruity and fueled by all-natural ingredients. The THC-infused drink is said to provide "the same light buzz as alcohol, with no hangover effect" and it's a low-calorie refreshment that delivers on flavor. This new cannabis-infused refreshment from Happi joins other existing flavors like Lemon Elderflower and Raspberry Honeysuckle. The newest variety is simply made with ingredients like carbonated water, organic pomegranate and lemon juice, organic agave nectar for sweetness, natural hibiscus flavor, Vitamin C and cannabis extract. Happi sees its beverages as the perfect treat for big and small springtime occasions alike, including farmers markets and other days spent outside. One drink at a time, Happi is redefining [THC-infused beverages](https://www.trendhunter.com/trends/thcinfused-seltzers) by offering adults a completely new way to experience cannabis at low doses. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 22% | Activity: 51% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Cannabis-infused Beverages:** The growing popularity of cannabis-infused beverages presents an opportunity for companies to offer low-dose and all-natural alternatives to traditional alcoholic drinks. - **Sparkling Refreshments:** The trend towards carbonated and lightly flavored beverages offers companies the chance to tap into a market looking for refreshing and healthy alternatives to soda and traditional alcoholic drinks. - **Low-calorie Cannabis Infusions:** With a growing focus on health and wellness, companies could innovate by offering cannabis-infused beverages that are low in calories and made with natural ingredients. ### Where This Applies - **Beverage Industry:** The rising trend of cannabis-infused drinks presents a disruptive innovation opportunity for the beverage industry to create new, appealing products that can reach a wider audience. - **Cannabis Industry:** The emergence of low-dose cannabis-infused beverages provides the cannabis industry with an opportunity to expand its offerings to a wider market, including those who may be reluctant to try traditional cannabis products. - **Natural Foods Industry:** The demand for all-natural ingredients in cannabis-infused beverages creates an opportunity for natural foods companies to expand their product lines and enter the cannabis industry. ## Related on Trend Hunter - [Uplifting Cannabis-Infused Seltzers](https://www.trendhunter.com/trends/cannabisinfused-seltzer.md) - [Functional Cannabis Seltzers](https://www.trendhunter.com/trends/cannabis-infused-seltzers.md) - [Mocktail-Inspired Cannabis Drinks](https://www.trendhunter.com/trends/mocktailinspired-cannabis-drinks.md) - [Euphoric Hemp-Infused Mocktails](https://www.trendhunter.com/trends/cali-sober.md) - [Cocktail-Inspired Cannabis Refreshments](https://www.trendhunter.com/trends/herb-bloom.md) - [Low-Alcohol Cannabis Drinks](https://www.trendhunter.com/trends/mataroa-happy.md) - [Candy-Inspired Cannabis Drinks](https://www.trendhunter.com/trends/double-high-fiver-pink-burst.md) - [Juicy Cannabis Seltzers](https://www.trendhunter.com/trends/not-beer-vibed.md) - [Cocktail-Inspired Hemp-Derived Beverages](https://www.trendhunter.com/trends/premixed-cocktails1.md)