# Approachable Packaged Edibles 'Jane' Shares Cannabis-Infused Edibles in a Relatable, Friendly Box By Laura McQuarrie | Published 2019-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cannabis-infused-edibles References: [thedieline](https://thedieline.com/blog/2019/8/7/jane-edibles-are-the-friend-that-is-up-for-anything) Cannabis company Jane worked with design firm Work By Honey to develop a name and persona to bring its vision to life, and in doing so, the cannabis company is challenging the way consumers perceive [cannabis infused-edibles](https://www.trendhunter.com/trends/grn-the-bite-club-collection). With typographic details, the brand's product packaging helps to paint a picture of Jane, who's described as "never plain" and "your best friend’s best friend, the one that’s up for anything." As [recreational cannabis](https://www.trendhunter.com/trends/delta9thc-beverages) is new to many first-time users, Jane even includes a side panel that provides a description of what consumers can expect, detailing that each of its brownies contains [five milligrams of THC](https://www.trendhunter.com/trends/cann-canns), which could take a few hours to kick in and that users should pace themselves accordingly. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 71% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Approachable Packaged Edibles:** 'Jane' is challenging consumer perceptions of cannabis-infused edibles with relatable and friendly packaging. - **Personified Branding:** Jane's typographic details and persona bring the brand to life, making it more relatable and appealing to consumers. - **Informative Packaging:** Jane's inclusion of detailed information about the product helps educate and guide first-time cannabis users. ### Who This Affects Most - **Cannabis:** The cannabis industry can benefit from developing approachable and relatable packaging to attract new consumers. - **Design:** Design firms can provide innovative branding solutions by creating personified packaging that connects with consumers on a deeper level. - **Consumer Goods:** Companies in the consumer goods industry can learn from Jane's packaging strategy to provide informative and engaging product packaging that enhances the user experience. ## Related on Trend Hunter - [Next-Gen Cannabis Gummies](https://www.trendhunter.com/trends/the-bettering-company.md) - [Clear Effects-Driven Packaging](https://www.trendhunter.com/trends/miss-grass.md) - [Colorful Cannabis Rebranding Projects](https://www.trendhunter.com/trends/jaunty.md) - [Soda Brand Cannabis Products](https://www.trendhunter.com/trends/mary-jones-cannabis-products.md) - [Social-Friendly Cannabis Refreshments](https://www.trendhunter.com/trends/fizzy-janes-and-happy-flowers.md) - [Whimsical Women-Owned Cannabis Brands](https://www.trendhunter.com/trends/womenowned-cannabis-brand.md) - [Approachable Cannabis Brands](https://www.trendhunter.com/trends/approachable-cannabis-brand.md) - [Indulgent Cannabis Chews](https://www.trendhunter.com/trends/bettys-caramelt-away.md) - [Low-Calorie THC-Infused Sodas](https://www.trendhunter.com/trends/diet-root-beer-thc-drink.md)