# Refreshing Cannabis-Infused Beverages BASECAMP & SUMMIT are Launching for the Canadian Market By Laura McQuarrie | Published 2020-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cannabis-infused-beverages References: [prnewswire](https://www.prnewswire.com/news-releases/the-valens-company-launches-white-label-cannabis-infused-beverages-in-canada-301016936.html) & [thevalenscompany](http://thevalenscompany.com) The Valens Company's is introducing a pair of cannabis-infused beverages for the Canadian market that will soon be available for purchase through select retailers in Ontario. These Cannabis 2.0 products are some of the first that will be helping to commercialize the commercialize cannabis-infused beverages in the country. While the first to launch will be [BASECAMP](https://www.trendhunter.com/trends/plantbased-meal-replacement-shake), a beverage that takes the form of a CBD-forward iced tea, [SUMMIT](https://www.trendhunter.com/trends/aviron-summit-treadmill) will follow soon after as a THC-forward citrus water. Both of these cannabis-infused beverages were developed using the SōRSE by Valens emulsion technology to transform cannabis oil into a tasteless, colorless and odorless water-soluble form that can be used for a variety of applications. Image Credit: The Valens Company ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 38% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Cannabis-infused Beverages:** Opportunity for beverage companies to enter the cannabis market and offer innovative THC and CBD-infused drink options. - **Commercialization of Cannabis-infused Beverages:** Chance for entrepreneurs to capitalize on the growing demand for cannabis-infused beverages and develop new products for the market. - **Water-soluble Cannabis Emulsion Technology:** Disruptive innovation opportunity for companies to develop and license technologies that make cannabis oil tasteless, colorless, and odorless for use in various applications. ### Who This Affects Most - **Beverage Industry:** The beverage industry can tap into the growing cannabis market by introducing cannabis-infused drink options. - **Cannabis Industry:** Entrepreneurs in the cannabis industry can explore the commercialization of cannabis-infused beverages as a new product category. - **Technology Industry:** Technology companies specializing in emulsion technology can license and provide solutions to transform cannabis oil into water-soluble form for various applications. ## Related on Trend Hunter - [Summer-Ready Cannabis Beverages](https://www.trendhunter.com/trends/truss-beverages-co.md) - [THC-Infused Beverage Expansions](https://www.trendhunter.com/trends/thcinfused-beverage.md) - [THC-Infused Summer Beverages](https://www.trendhunter.com/trends/summer-beverages.md) - [Fruity Cannabis-Infused Cold Brews](https://www.trendhunter.com/trends/solei-1.md) - [Expanded Cannabis Product Lines](https://www.trendhunter.com/trends/cannabis-product-line.md) - [Adventurous THC-Infused Drinks](https://www.trendhunter.com/trends/trail-magic.md) - [Citrusy Tea-Based Cannabis Drinks](https://www.trendhunter.com/trends/teapot-drinks.md) - [Cannabis-Infused Sparkling Waters](https://www.trendhunter.com/trends/cannabisinfused-sparkling-waters.md) - [Caffeine-Boosted Cannabis Drinks](https://www.trendhunter.com/trends/deep-space-propulsion.md)