# Floral Cannabis Products Venna's Packaging Aims to Brand Cannabis for Women By Laura McQuarrie | Published 2017-09-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cannabis-for-women References: [thedieline](http://www.thedieline.com/blog/2017/8/21/venna) & [myvenna](https://myvenna.com/) As a producer of "elegant cannabis infused with naturally extracted essence," Venna collaborated with Urban Influence on the creation of packaging its [cannabis for women](https://www.trendhunter.com/trends/women-of-weed). The stylized Venna vape pens are offered in varieites like Ravenous Rose, Melodic Mint and Beckoning Blueberry, each of which boasts a [vibrantly color-coded design](https://www.trendhunter.com/trends/jaunty) to best express its essence. One of the most standout designs is for Venna's Clean & Exquisite, which promises "the soft allure of a silky aroma." Although there are many [cannabis products](https://www.trendhunter.com/trends/green-dot-labs) in select markets that are either male-targeted or unisex, from the brand's inception, Venna has always sought to cater to female consumers. As the brand notes: "We strive to forward innovation in an industry that’s yet to speak to womankind." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 59% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Female-focused Cannabis Products:** Brands are recognizing the demand for cannabis products specifically designed for women, offering innovative packaging and flavors to cater to female consumers. - **Color-coded Design for Cannabis Products:** Cannabis brands are utilizing vibrant, color-coded packaging designs to differentiate and express the unique essence of each product. - **Innovative Cannabis Packaging:** Collaborations between cannabis producers and design agencies are leading to the development of stylish and elegant packaging for cannabis products. ### Where This Applies - **Cannabis Industry:** The cannabis industry has the opportunity to create disruptive innovations by developing female-focused products that cater to the unique preferences and needs of women. - **Design and Packaging Industry:** The design and packaging industry can leverage the demand for innovative and visually appealing cannabis packaging to create disruptive designs that attract attention and stand out in the market. - **Women's Consumer Goods Industry:** The women's consumer goods industry can explore partnerships with cannabis brands to create specialized products that cater to female consumers and tap into the growing cannabis market. ## Related on Trend Hunter - [Clear Effects-Driven Packaging](https://www.trendhunter.com/trends/miss-grass.md) - [Whimsical Women-Owned Cannabis Brands](https://www.trendhunter.com/trends/womenowned-cannabis-brand.md) - [Love-Themed One-Gram Cannabis Vapes](https://www.trendhunter.com/trends/strawberry-champagnes.md) - [Reach-Expanding Cannabis Partnerships](https://www.trendhunter.com/trends/flower-by-edie-parker1.md) - [Women-Celebrating Cannabis Brands](https://www.trendhunter.com/trends/angel-therapy-cannabis.md) - [Whimsically Branded Cannabis Products](https://www.trendhunter.com/trends/angel-therapy.md) - [Fruit-Forward Cannabis Vaporizers](https://www.trendhunter.com/trends/sinse-cannabis.md) - [Colorful Cannabis Rebranding Projects](https://www.trendhunter.com/trends/jaunty.md) - [Valentine's Day-Themed Vaporizer Cartridges](https://www.trendhunter.com/trends/fight-for-love.md)