# Feminist Cannabis Communities 'Cannabis Feminist' Unites Businesswomen in Cannabis for Health By Laura McQuarrie | Published 2017-01-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/cannabis-for-health References: [wellandgood](https://www.wellandgood.com/good-advice/cannabis-wellness-products-feminism/) & [cannabisfeminist](http://www.cannabisfeminist.com/) 'Cannabis Feminist' is the name of an online community for women that specifically shines a light on [women in business](https://www.trendhunter.com/trends/her-sovereignty-project) who are working towards revolutionizing cannabis for health. This includes companies run by women such as Mary’s Medicinals and Whoopi and Maya. The 26-year-old behind this online community, Jessica Assaf, went to [Harvard Business School](https://www.trendhunter.com/trends/independent-scoring-system) in the hopes of refining a new idea for beauty, but instead came out seeing the incredible potential that cannabis has as an ingredient as a wellness product. Reportedly, she says that she is working on a cannabis deodorant that actually [helps prevents breast cancer](https://www.trendhunter.com/trends/breast-cancer-research-foundation1) in collaboration with Constance Therapeutics. As Assaf describes: "The cannabis industry is where the natural beauty industry was ten years ago—underdeveloped and misunderstood." ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 40% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Why This Trend Is Growing - **Female-led Cannabis Businesses:** There is a potential for disruption in the cannabis industry with the emergence of more female-led companies, especially in the areas of wellness and health products. - **Cannabis-based Wellness Products:** Integrating cannabis into wellness products such as deodorant could be a disruptive innovation opportunity, given its potential health benefits. - **Online Communities for Women in Cannabis:** There is an opportunity to create more online communities or resources specifically for women in the cannabis industry to network and support one another. ### Industries Being Reshaped - **Cannabis Industry:** The cannabis industry is still underdeveloped and has room for innovation, especially in the areas of health and wellness products. - **Wellness Industry:** The wellness industry can potentially benefit from the integration of cannabis into its products, providing more options for customers who seek alternative remedies. - **Beauty Industry:** The beauty industry could potentially incorporate cannabis into its products for its potential health benefits, given the increasing demand for natural and sustainable ingredients. ## Related on Trend Hunter - [Women-Targeted Cannabis Retreats](https://www.trendhunter.com/trends/cannabis-retreat.md) - [Destigmatizing Cannabis Events](https://www.trendhunter.com/trends/destigmatizing-cannabis-events.md) - [Whimsical Women-Owned Cannabis Brands](https://www.trendhunter.com/trends/womenowned-cannabis-brand.md) - [Women-Celebrating Cannabis Brands](https://www.trendhunter.com/trends/angel-therapy-cannabis.md) - [Self Care Cannabis Retreats](https://www.trendhunter.com/trends/sisterhood-selfcare-weekend.md) - [Female-Focused CBD Drinks](https://www.trendhunter.com/trends/harmonic-woman-cbd.md) - [Reach-Expanding Cannabis Partnerships](https://www.trendhunter.com/trends/flower-by-edie-parker1.md) - [Whimsically Branded Cannabis Products](https://www.trendhunter.com/trends/angel-therapy.md) - [Inclusive Cannabis Investments](https://www.trendhunter.com/trends/cannabis-investment.md)