# VR-Powered Cannabis Experiences Irisa is Disrupting the Cannabis Retail Space with Virtual Reality By Kalin Ned | Published 2019-10-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/cannabis-experiences References: [irisacannabis](http://www.irisacannabis.ca/) Even a year after legalization, there are many questions surrounding the cannabis experience and many brands have been addressing this online and in-stores through interactive and educational initiatives. One of the most cutting-edge examples of this category comes from Irisa. The company is launching a one-of-a-kind VR cannabis experience that will display to customers "what cannabis feels like -- before they actually try it." The interactive initative is modeled after Irisa's four product lines: 'Moon,' 'Stars,' 'Earth,' and 'Sun.' It incorporates a Wireless Oculus Headset, pre-loaded software, and optional Sage essential oils. The virtual reality cannabis experience program will start on October 14th and will run for four weeks at 20 shops across Canada. The tech-powered interactive campaign has been launched in partnership with [Scratch Marketing](https://www.trendhunter.com/trends/scrattchoff). Photo Credits: Irisa ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 97% | Activity: 100% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Interactive Cannabis Experiences:** Creating virtual reality experiences that allow customers to explore and understand the effects of cannabis before trying it. - **Educational Initiatives in Cannabis Retail:** Brands using interactive and educational initiatives both online and in-store to educate customers about cannabis. - **Tech-powered Cannabis Marketing:** Utilizing technology, such as virtual reality, to enhance the marketing and customer engagement in the cannabis industry. ### Who This Affects Most - **Cannabis Retail:** Integrating virtual reality technology to enhance the customer experience and educate customers about different cannabis products. - **Marketing and Advertising:** Exploring tech-powered initiatives, such as virtual reality experiences, to create innovative and engaging marketing campaigns for cannabis brands. - **Consumer Electronics:** Developing VR headsets and software specifically designed for immersive cannabis experiences, catering to a growing market of cannabis enthusiasts. ## Related on Trend Hunter - [AR-Enabled Product Packages](https://www.trendhunter.com/trends/wana-brands.md) - [Interactive Activewear Metaverses](https://www.trendhunter.com/trends/alo-yoga.md) - [Metaverse Cannabis Shops](https://www.trendhunter.com/trends/cannabis-shop.md) - [Self-Guided Cannabis Retail Experiences](https://www.trendhunter.com/trends/blaze-ecom.md) - [Cannabis-Centered Metaverses](https://www.trendhunter.com/trends/cannaland.md) - [Experiential Entertainment Spaces](https://www.trendhunter.com/trends/illuminarium-1.md) - [AI-Powered Cannabis Platforms](https://www.trendhunter.com/trends/aipowered-cannabis-platform.md) - [Destigmatizing Cannabis Events](https://www.trendhunter.com/trends/destigmatizing-cannabis-events.md) - [VR-Based Sensory Exhibits](https://www.trendhunter.com/trends/dr-barbara-sturm.md)