# Fizzy Cannabis Drinks Keef Sparkling is a No-Sugar, Low-Calorie Adult Beverage By Laura McQuarrie | Published 2017-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cannabis-drinks References: [wellandgood](https://www.wellandgood.com/good-food/you-can-now-get-your-sparkling-water-laced-with-cannabis/slide/2/) & [keefbrands](https://keefbrands.com/collections/keef-sparkling) Keef Sparkling is a line of [zero-calorie and sugar-free cannabis drinks](https://www.trendhunter.com/trends/cornbread-hemp-thc-seltzers) for adults that are packaged in shapely bottles that remind of classic beer packaging. The flavors from Keef include Lemon and Blood Orange, each of which boasts [10mg of THC](https://www.trendhunter.com/trends/extra-infuzed-10mg-seltzers). As such, the brand gets it name from the term "keef" or "kief," which refers to "a heavy concentration of trichomes consisting of high levels of THC and other cannabinoids." These cannabis beverages may be found exclusively at licensed retailers and dispensaries for medical and recreational use, where legal. Keef Sparkling sets itself apart as a refreshing option to alcoholic beverages, as well as edibles that are often packed with unnecessary calories. Additionally, the brand notes that the effects of the beverage can be felt in as little as 15 minutes, encouraging a safe, responsible and overall positive consumption experience. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 46% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Zero-calorie Cannabis Drinks:** Creating no-sugar, low-calorie cannabis beverages provides a healthier alternative to traditional edibles and alcoholic beverages. - **Packaging Innovation in Cannabis Beverages:** Using shapely bottles reminiscent of classic beer packaging can attract consumers looking for a unique experience in cannabis drinks. - **Fast-acting Cannabis Products:** Developing cannabis beverages that can deliver effects within 15 minutes offers a quick and convenient consumption experience. ### Industries Being Reshaped - **CBD Beverage Industry:** The CBD beverage industry can benefit from offering zero-calorie cannabis drinks with unique packaging to cater to health-conscious consumers. - **Alcoholic Beverage Industry:** The alcoholic beverage industry could explore the creation of cannabis-infused alternatives to traditional alcoholic drinks. - **Cannabis Edibles Industry:** The cannabis edibles industry has an opportunity to create low-calorie, fast-acting cannabis-infused options to cater to health-conscious consumers. ## Related on Trend Hunter - [Cannabis-Infused Sparkling Waters](https://www.trendhunter.com/trends/watercolors.md) - [Day-to-Night Infused Drinks](https://www.trendhunter.com/trends/kick-fizz.md) - [Juicy Cannabis-Infused Spritzers](https://www.trendhunter.com/trends/cannabis-infused-spritzer.md) - [Fruity Cannabis Drinks](https://www.trendhunter.com/trends/lowdose-spritzers.md) - [Cannabis-Infused Social Seltzers](https://www.trendhunter.com/trends/levia.md) - [Sparkling Hemp Beverages](https://www.trendhunter.com/trends/calexo.md) - [Alcohol-Free THC-Infused Beverages](https://www.trendhunter.com/trends/canna-drinks-sparkling-mocktails.md) - [Juicy Cannabis Seltzers](https://www.trendhunter.com/trends/not-beer-vibed.md) - [THC-Infused Summer Beverages](https://www.trendhunter.com/trends/summer-beverages.md)