# Caffeinated Cannabis Capsules The CANNCUP K-Cups Are Coffee Pods With Added THC By M | Published 2015-12-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cannabis-capsule References: [eater](http://www.eater.com/2015/11/30/9821020/marijuana-k-cup-coffee-pods-canntrust-canncups) & [newswire](http://www.newswire.ca/news-releases/medical-marijuana-in-a-cup-canntrust-stirs-up-new-dosage-controlled-treatment-with-concept-launch-of-first-medical-cannabis-beverage-pods-in-canada-546643072.html) As brands become more open to selling [TNC](https://www.trendhunter.com/trends/dibo)-infused edible products, one retail suppler CannTrust is putting together a series of [coffee cannabis capsules](https://www.trendhunter.com/trends/thc-capsules) in a [K-cup](https://www.trendhunter.com/trends/cinnamon-toast-crunch-2) format known as CANNCUP. The hot beverage pods will feature THC-infused drinks including coffee, hot chocolate and tea laced with the herbal stimulant. As consumers seek out simplified hot beverage products, the CANNCUP offers a cannabis product that fits that model with the addition of a natural pharmaceutical. The packaging for the pods is also fully compostable making it ideal for the environment. Each pod will have a higher price tag than a conventional hot beverage capsule due to the addition of marijuana inside, averaging at $3 USD. The products are awaiting approval in Canada. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 29% | Activity: 64% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cannabis-infused Beverages:** Opportunity to disrupt the traditional hot beverage market with TNC-infused coffee and tea products. - **Compostable Packaging:** Opportunity to disrupt the environmentally harmful beverage packaging market with fully compostable options. - **Simplified Edible Products:** Opportunity to disrupt the complex and sometimes overwhelming world of edible cannabis products with simplified options. ### Industries Being Reshaped - **Hospitality Industry:** Opportunity to add a new and unique option to the menu of bars and restaurants catering to cannabis consumers. - **Consumer Packaged Goods Industry:** Opportunity to disrupt the hot beverage market with TNC-infused coffee and tea packaged in fully compostable materials. - **Cannabis Industry:** Opportunity to offer simplified and environmentally friendly edible options for consumers seeking out cannabis products. ## Related on Trend Hunter - [THC-Infused Cold Brew Cans](https://www.trendhunter.com/trends/thc-infused-cold-brew.md) - [THC-Infused Coffees](https://www.trendhunter.com/trends/thc-infused-coffee.md) - [Caffeine-Boosted Cannabis Drinks](https://www.trendhunter.com/trends/deep-space-propulsion.md) - [Collaboration Coffee Capsule Collections](https://www.trendhunter.com/trends/houseplant-coffee-by-cometeer.md) - [Seasonal Cannabis Coffee Drinks](https://www.trendhunter.com/trends/zenith-nitro-cold-brew-cannabis-pumpkin-spice.md) - [CBD Coffee Advent Calendars](https://www.trendhunter.com/trends/cannacoffee-coffee-advent-calendar.md) - [Canned CBD Cold Coffees](https://www.trendhunter.com/trends/trip-cbdinfused-cold-brew-coffee.md) - [Cannabis-Infused Coffee Chocolates](https://www.trendhunter.com/trends/coffee-chocolates.md) - [Cannabinoid Coffee Enhancers](https://www.trendhunter.com/trends/coffee-enhancer.md)