# Artistic Cannabis Brand Identities Cristian Fowlie Artistically Retells Canaca's Origin Story By Kalin Ned | Published 2019-11-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cannabis-branding References: [canacacannabis](https://www.canacacannabis.ca/) & [cristianfowlie](http://www.cristianfowlie.com/) Cristian Fowlie is an award-winning Canadian artist who recently partnered with Canadian cannabis brand Canaca for its latest national campaign. The purpose of the creative partnership is to retell the [origin stories](https://www.trendhunter.com/trends/rare-breeds) of Canaca’s core strains — the Mango, the Jean Guy, the White Widow, and the Alien Dawg, through illustrations. The [cannabis branding campaign](https://www.trendhunter.com/trends/green-dot-labs) is told in Cristian Fowlie's distinct style. Companies such as Canaca are consistently searching for ways to elevate the consumer experience and to [break the stigma surrounding marijuana](https://www.trendhunter.com/trends/im-high-right-now-campaign). By embracing heritage and communicating through an easy-to-comprehend (and often calming) art form, Canaca liberates its product from prejudice. Image Credit: Cristian Fowlie ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 49% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Elevating Consumer Experience:** Companies like Canaca are exploring ways to enhance the customer journey and create memorable experiences. - **Breaking Stigma Surrounding Marijuana:** Brands are looking for innovative ways to challenge negative perceptions and change the narrative around cannabis. - **Artistic Branding and Storytelling:** The use of art and illustrations in branding campaigns provides a unique and engaging way to communicate brand stories. ### Where This Applies - **Cannabis:** The cannabis industry has a prime opportunity to reshape brand perceptions and customer experiences through artistic storytelling. - **Art and Illustration:** The art and illustration industry can explore partnerships with brands to deliver creative and compelling narratives through visual mediums. - **Marketing and Advertising:** Marketing and advertising professionals can innovate by leveraging art and storytelling techniques to create impactful campaigns that challenge stereotypes. ## Related on Trend Hunter - [Mexican Artist-Honoring Cannabis Brands](https://www.trendhunter.com/trends/alas-pa-volar.md) - [Nostalgic Art-Inspired Cannabis Branding](https://www.trendhunter.com/trends/kristofferson-san-pablo.md) - [Colorful Cannabis Rebranding Projects](https://www.trendhunter.com/trends/jaunty.md) - [Refreshing Cannabis Brand Identities](https://www.trendhunter.com/trends/rise-dispensaries.md) - [Advocate-Themed Cannabis Branding](https://www.trendhunter.com/trends/best-blnz.md) - [Whimsically Branded Cannabis Products](https://www.trendhunter.com/trends/angel-therapy.md) - [Remixed Artist-Designed Logos](https://www.trendhunter.com/trends/artist-logo-remix.md) - [Holiday-Themed Cannabis Campaigns](https://www.trendhunter.com/trends/light-up-the-season.md) - [Modern Cannabis Branding Initiatives](https://www.trendhunter.com/trends/modern-cannabis-branding.md)