# Cannabis Streetwear Collaborations Ksubi and Cannabis Brand STAYME7O Dropped Its 4/20 Capsule By Adam Harrie | Published 2026-04-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cannabis-brand-stayme7o References: [ksubi](https://ksubi.com/) [Ksubi](https://www.trendhunter.com/trends/ksubi-4) collaborated with New York basketball legend Carmelo Anthony and his cannabis brand STAYME7O to create the 'Stay Elevated' [4/20](https://www.trendhunter.com/trends/curio-wellness) capsule, marking the Australian label's first entry into the cannabis collaboration space. The Ksubi STAYME7O collaboration debuted exclusively in-store at Ksubi New York on April 15, with tees launching on [ksubi.com](https://www.trendhunter.com/trends/ksubi-kids) on April 20. The five-piece drop includes a tee, hoodie and cap, along with custom rolling papers and lighters, all built around oversized silhouettes and co-branded graphics that blend Ksubi's rebellious aesthetic with STAYME7O's New York attitude. As lifestyle brands explore new territories across sport, streetwear fashion and cannabis culture, Ksubi shows how a city-inspired release can merge distinct brand identities while maintaining a consistent aesthetic. Image Credit: Ksubi ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 95% | Activity: 82% | Freshness: 73% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Cannabis-luxury Streetwear Collaborations:** Blending premium fashion labels with cannabis brands creates hybrid products and experiences that reframe both luxury perception and regulatory-compliant merchandising. - **Co-branded Lifestyle Accessories:** Integrated accessories like custom rolling papers and lighters extend brand ecosystems and open avenues for collectible, design-forward ancillary goods tied to apparel drops. - **City-inspired Capsule Drops:** Location-specific releases that fuse local athlete or cultural figures with fashion labels generate narratives and scarcity dynamics that shift how limited editions are valued and distributed. ### Who This Affects Most - **Fashion Retail:** Retailers are positioned to reimagine in-store experiences and exclusive launch strategies that blend streetwear culture with regulated product adjacencies. - **Cannabis Consumer Products:** Consumer-packaged cannabis items tied to lifestyle brands suggest product design and packaging innovations that prioritize brand storytelling within compliance constraints. - **Sports Celebrity Branding:** Athlete-led lifestyle ventures illustrate new monetization models where personal brands collaborate on tangible goods that transcend traditional endorsements. ## Related on Trend Hunter - [Streetwear Collab Collections](https://www.trendhunter.com/trends/bape-x-kazuki-kuraishi-ss26.md) - [Pizza Culture-Inspired Apparel](https://www.trendhunter.com/trends/ksubi-x-lucia-pizzaria.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Modern Nightlife Fashion Collections](https://www.trendhunter.com/trends/modern-nightlife-fashion.md) - [Art-Infused Workwear](https://www.trendhunter.com/trends/nepenthes-capsule.md) - [Limited-Edition Designer-Forward Collaborations](https://www.trendhunter.com/trends/black-market.md) - [Sport Heritage Capsules](https://www.trendhunter.com/trends/kappa-authentic-ss26.md) - [Sporty Collaborative Fashion Capsules](https://www.trendhunter.com/trends/born-x-raised-1.md) - [Heritage-Driven Capsule Collections](https://www.trendhunter.com/trends/ksubi-x-new-era.md)