# Cannabis-Based Beers The Ontario Government is Funding Research for a World-First Cannabis Beer By Laura McQuarrie | Published 2018-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cannabis-beer References: [globalnews](https://globalnews.ca/news/4187677/ontario-government-gives-300000-to-fund-research-for-worlds-first-cannabis-beer/) Province Brands is out to create a cannabis beer that's unlike any other currently available on the market today. In many places, cannabis laws prohibit marijuana from being mixed with alcohol, but several beverage brands are simply getting creative by launching [THC-infused sodas](https://www.trendhunter.com/trends/delta9thc-beverages), [non-alcoholic beer](https://www.trendhunter.com/trends/on-beer) or low-ABV beer that's enriched with cannabis oil. Toronto-based Province Brands will now be supported by the Ontario government in its work with researchers at Loyalist College to develop a first-of-its-kind [cannabis-based beer](https://www.trendhunter.com/trends/readytodrink-thc-beverages). While cannabis is often added to drinks in the form of oil extracts, Province Brands aims to "take barley out of the equation and replace it with the cannabis plant." Ultimately, Province Brands aims to have its cannabis beer ready for sale in Canada by 2019, when edible cannabis is set to be legalized. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 71% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Cannabis-infused Beverages:** The rise of THC-infused and cannabis-based beverages that offer an alternative to traditional alcohol-based drinks presents opportunities to disrupt the beverage industry. - **Alternative Ingredients:** The use of alternative ingredients for beer brewing, such as cannabis plants, offers opportunities to disrupt traditional brewing methods and create unique product offerings. - **Cannabis Legalization:** The legalization of cannabis presents new opportunities for businesses to enter the industry and create innovative products, such as cannabis-based beers. ### Sectors Adopting This - **Beverage Production:** The beverage industry, including beer production, has the potential to disrupt traditional production methods and create new products with the use of alternative ingredients such as cannabis plants. - **Cannabis Industry:** The cannabis industry presents an opportunity for businesses to create innovative products and capitalize on the growing legalization of cannabis products. - **Research and Development:** Research and development companies have the opportunity to work with businesses in the beverage and cannabis industries to create unique products and find new applications for cannabis plants. ## Related on Trend Hunter - [THC/CBD-Infused Craft Beers](https://www.trendhunter.com/trends/ceria.md) - [Hemp-Infused Beverage Lines](https://www.trendhunter.com/trends/aslin-beer.md) - [Cannabis-Infused Iced Teas](https://www.trendhunter.com/trends/teapot.md) - [Mocktail-Inspired Cannabis Drinks](https://www.trendhunter.com/trends/mocktailinspired-cannabis-drinks.md) - [Cannabis-Infused RTD Cocktails](https://www.trendhunter.com/trends/emerald-hour.md) - [Citrusy Tea-Based Cannabis Drinks](https://www.trendhunter.com/trends/teapot-drinks.md) - [Soothing Tea-Based Cannabis Drinks](https://www.trendhunter.com/trends/boston-beer-teapot-drink.md) - [Cannabis Crossover Brands](https://www.trendhunter.com/trends/saucy-canna-works.md) - [Juicy Cannabis Seltzers](https://www.trendhunter.com/trends/not-beer-vibed.md)