# Scientific Snack Packaging Canna Chocolade's Brand Identity Mimics the Periodic Table of Elements By Jana Pijak | Published 2015-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/canna-chocolade References: [behance.net](https://www.behance.net/gallery/28986311/Canna-Chocolade) Canna Chocolade's vibrant brand identity draws inspiration from the periodic table of elements. Mimicking scientific symbols, these chocolate wrappers are adorned with the symbols Bh, Lh, Ph and Gh that correspond with the brand's signature '[Blackberry](https://www.trendhunter.com/trends/mega-by-grn) Haze,' 'Lemon Haze,' 'Purple Haze' and 'Green Haze' products. In addition to its tasty flavor range that is said to boost mood levels, Canna Chocolade boasts a recognizable brand identity that catches the eye of consumers. Made with cannabutter -- a cannabis butter blend -- each of these bars will satisfy one's sweet tooth while helping to boost energy, relaxation and happiness levels. In recent months, cannabis apothecaries, bubble gum refreshments and other innovation have elevated the once controversial herb to new heights. No longer taboo, cannabis is emerging as an artisanal ingredient in the beauty industry and is soon to be a major asset for food and beverage brands -- as seen with this confectionary example. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 57% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Vibrant Brand Identity:** Creating a vibrant and distinctive brand identity can help businesses stand out in the market and attract consumer attention. - **Artisanal Cannabis Ingredients:** The use of cannabis as an artisanal ingredient is on the rise in various industries, including beauty and food & beverage, presenting disruptive innovation opportunities. - **Elevating Cannabis Products:** Cannabis is shedding its taboo status and being elevated to new heights as innovative products such as cannabis apothecaries and cannabis-infused bubble gum continue to enter the market. ### Industries Being Reshaped - **Brand Identity & Marketing:** The brand identity and marketing industry can benefit from providing vibrant and distinctive branding solutions to help businesses capture consumer attention and differentiate from competitors. - **Beauty & Skincare:** The beauty and skincare industry can explore the use of cannabis as an artisanal ingredient to develop innovative and natural products that cater to the growing demand for cannabis-infused beauty and skincare solutions. - **Food & Beverage:** The food and beverage industry can capitalize on the rising acceptance of cannabis and explore the use of cannabis-infused ingredients to create unique and high-demand products that offer relaxation and mood-enhancing benefits. ## Related on Trend Hunter - [Ice Cream-Inspired Cannabis Candies](https://www.trendhunter.com/trends/insa-black-raspberry-ice-cream-chocolate.md) - [Cannabis-Infused Fair Trade Chocolate](https://www.trendhunter.com/trends/cannabisinfused-fair-trade-chocolate.md) - [Cannabis-Infused Dubai Chocolates](https://www.trendhunter.com/trends/gelato-canna-co.md) - [Limited-Edition Cannabis Truffles](https://www.trendhunter.com/trends/coda-signature-fourth-season-truffles.md) - [Chocolate-Coffee Cannabis Bars](https://www.trendhunter.com/trends/cannabis-bar.md) - [THC-Infused Chocolate Bars](https://www.trendhunter.com/trends/incredibles-monkey-bar.md) - [Functional Superfood Chocolates](https://www.trendhunter.com/trends/superfood-chocolates.md) - [Next-Gen Cannabis Gummies](https://www.trendhunter.com/trends/the-bettering-company.md) - [High-End Cannabis Chocolates](https://www.trendhunter.com/trends/fluent-thc-dark-chocolate-bar.md)