# Canine-Supporting Pale Ales This West Coast IPA Raised Awareness & Funds For Dog Rescues By Rahul Kalvapalle | Published 2023-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caninesupporting-west-coast-ipas References: [msn](https://www.msn.com/en-us/foodanddrink/foodnews/second-chance-beer-company-to-release-dawg-daze-west-coast-ipa-for-8th-anniversary/ar-AA1f1lAj) & [secondchancebeer](https://www.secondchancebeer.com/shop-beer)  [Second Chance Beer Company](https://www.trendhunter.com/trends/american-lager) marked its eight anniversary with the launch of a delicious new [West Coast](https://www.trendhunter.com/trends/flagship-ipa) IPA in the form of 'Dawg Daze.' This particular West Coast IPA was brewed using a trio of hops of the Mosaic, Strata and Citra varieties and comes in at six percent ABV (alcohol-by-volume). Created as part of a collaborative effort in conjunction with the Artifex Brewing Company, this beer was announced at a launch event that raised money for the benefit of [dog rescue organizations](https://www.trendhunter.com/trends/dogust-campaign). Virginia Morrison, the CEO and co-founder over at the Second Chance Beer Company, shared her belief that this particular West Coast IPA is a contender to be the greatest creation to emerge from the stellar work of the company's brewmaster Marty Mendiola. “It was a labor of love for him, as is every Second Chance beer, but this one is extra special because it celebrates an important milestone for the brewery as a whole and the professional and personal growth of all the individuals who have made Second Chance so successful all these years," Morrison stated. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 26% | Activity: 47% | Freshness: 18% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Collaborative Brewing:** The partnership between Second Chance Beer Company and Artifex Brewing Company showcases the trend of breweries collaborating to create unique and flavorful beers. - **Supporting Animal Rescues:** The launch of 'Dawg Daze' IPA demonstrates the trend of businesses using their products to raise awareness and funds for animal rescue organizations. - **Craft Beer Innovation:** The use of a blend of Mosaic, Strata, and Citra hops in the West Coast IPA showcases the trend of breweries experimenting with unique flavors and ingredients. ### Industries Being Reshaped - **Craft Brewing:** The collaboration between Second Chance Beer Company and Artifex Brewing Company highlights the potential for ongoing innovation and collaboration within the craft brewing industry. - **Animal Rescue Organizations:** The success of the launch event and fundraising efforts for dog rescue organizations opens up opportunities for other nonprofits to partner with businesses for mutual benefit. - **Beverage Retail:** The popularity of specialty craft beers like 'Dawg Daze' IPA creates demand and opportunities for retailers to expand their offerings and cater to a niche market. ## Related on Trend Hunter - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md) - [Rejuvenated West Coast IPAs](https://www.trendhunter.com/trends/rejuvenated-west-coast-ipa.md) - [Pet Shelter-Supporting Beers](https://www.trendhunter.com/trends/petshelter-american-lager.md) - [Coastal Charity-Supporting Beers](https://www.trendhunter.com/trends/lightbodied-ale.md) - [Trailblazing West Coast IPAs](https://www.trendhunter.com/trends/west-coast-ipas.md) - [Dry-Hopped Double IPAs](https://www.trendhunter.com/trends/dryhopped-double-ipa.md) - [Wildfire Relief-Supporting Beers](https://www.trendhunter.com/trends/pineapple-ipa.md) - [Playful Monster-Inspired Beer Labels](https://www.trendhunter.com/trends/wind-and-waves.md) - [Firefighter-Supporting American IPAs](https://www.trendhunter.com/trends/american-ipas.md)