# Luxury Canine Fashion Brands ‘Menswear Dog’ from New York Will Turn Your Dog into a Da By Tiffany | Published 2013-12-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/canine-fashion References: [laughingsquid](http://laughingsquid.com/unleashed-menswear-dog-short-video-about-the-canine-fashion-blog-menswear-dog/) Starting off from humble beginnings, duo New York City designers of Menswear Dog David Fung and Yena Kim started off organically, taking pictures of their dog, a Shiba Inu named [Bodhi](https://www.trendhunter.com/trends/hospitality-management) for a canine fashion blog on [Tumblr](https://www.trendhunter.com/trends/livebox). Completely unaware of how popular their blog may become, they started taking pictures of their dog in menswear outfits, suits, hats, ties etc in the hopes of their dog becoming an internet meme. Bodhi channels cuteness to high end couture, differing from other dogs who normally dress in fancy, over the top, cute outfits. Bodhi is bringing the edge and sass to the dog fashion world. But all that changed when top magazines like GQ and Anderson Cooper from [CNN](https://www.trendhunter.com/trends/scar-kolmar-korea) started contacting them. And they have managed to snowball their blog into launching a legitimate dog fashion brand business with an upcoming book. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 37% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Canine Fashion:** Disruptive innovation opportunity: Develop high-end, fashionable clothing specifically designed for dogs. - **Social Media Influence:** Disruptive innovation opportunity: Create specialized social media platforms or tools for showcasing pet fashion. - **Pet Influencer Marketing:** Disruptive innovation opportunity: Build pet influencer marketing platforms to connect brands with popular pet accounts. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Integrate pet fashion lines into mainstream fashion brands and retailers. - **E-commerce:** Disruptive innovation opportunity: Develop online marketplaces for buying and selling pet fashion and accessories. - **Publishing:** Disruptive innovation opportunity: Create a niche market for pet fashion books and magazines, targeting pet lovers and fashion enthusiasts. ## Related on Trend Hunter - [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md) - [Modern Luxury Pet Accessories](https://www.trendhunter.com/trends/goyard-pet-luxe.md) - [Minimalist Pet Accessory Collections](https://www.trendhunter.com/trends/neighborhood-dog-series.md) - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md) - [Couture Canine Accessories](https://www.trendhunter.com/trends/dog-accessories-collection.md) - [Dog-ShapedLuxurious Monogram Bags](https://www.trendhunter.com/trends/pooch-bag.md) - [Digital Pet Fashion Lines](https://www.trendhunter.com/trends/pepa-paris.md) - [Boldly Designed Pet Accessories](https://www.trendhunter.com/trends/dusen-dusen-1.md)