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# Vintage Racing-Inspired Watches
Shinola Unveils Its New Limited-Edition 'Canfield Speedway'

By Niko Pajkovic | Published 2022-06-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/canfield-speedway
References: [acquiremag](https://www.acquiremag.com/style/shinola-canfield-speedway-lap-04) & [shinola](https://www.shinola.com/?irclickid=Up-QbHSo7xyLW%3Ap3iLVHqyZmUkDx6pXJRWTkzM0&utm_source=Community_Partner_Program&irgwc=1)

American lifestyle brand [Shinola](https://www.trendhunter.com/trends/canfield-speedway-lap-07-watch) has announced the release of the Lap 04 Canfield Speedway, an all-new version of one of the label's most sought-after timepieces. As its name suggests, the luxurious timepiece draws inspiration from professional racing.

The new model is much bigger and glitzier than previous Canfield Speedways. It features a 44mm stainless steel case that is dressed with eye-catching red and blue anodized aluminum collars, both of which match the watch's chronograph pushers. What's more, the watch comes with a blue leather strap that serves to further complement the piece's dial.

A thoroughly American piece, the Lap 04 Canfield Speedway was made and assembled in Detroit, Michican. In addition, it is a [highly exclusive watch](https://www.trendhunter.com/trends/limitededition-chronographs) -- the company has limited its production to a total of 300 units.

Image Credit: Shinola

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 83% | Activity: 79% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Vintage Racing-inspired Watches:** The popularity of vintage racing-inspired watches may provide opportunities for watch manufacturers to produce similar models.
- **Limited-edition Luxury Watches:** The release of limited-edition luxury watches can increase demand for exclusive timepieces.
- **American-made Timepieces:** Producing American-made watches can appeal to consumers who prefer locally sourced goods.

### Industries Being Reshaped

- **Watch Manufacturing:** Watch manufacturers can use vintage racing as an inspiration to create new watches that appeal to consumers interested in racing culture.
- **Luxury Goods:** Releasing limited-edition luxury watches can create demand and increase the perceived value of a brand's products.
- **American Manufacturing:** Investments in American manufacturing may provide a competitive advantage when appealing to consumers who value locally-made goods.

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