# Exclsuive Automotive Timepieces Shinola Unveils Detroit-Inspired Canfield Speedway Lap 07 Watch By Grace Mahas | Published 2024-09-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/canfield-speedway-lap-07-watch References: [shinola](https://www.shinola.com/the-canfield-speedway-44mm-lap7.html)  Detroit-based luxury design brand Shinola is set to release its latest horological creation, the Canfield Speedway Lap 07 watch. This 500-piece [limited edition timepiece](https://www.trendhunter.com/trends/limitededition-chronographs), launching on September 17th, pays homage to Detroit's rich automotive heritage and is specifically crafted for auto enthusiasts. The Lap 07 represents the newest iteration in the Speedway [Series](https://www.trendhunter.com/trends/triumph-thruxton-400-and-tracker-400), featuring an updated colorway and a redesigned perforated leather strap with larger perforations, drawing inspiration from the iconic Chevy Nova. The Canfield Speedway Lap 07 boasts a [44mm Automatic Chronograph](https://www.trendhunter.com/trends/top-time-collection) housed in a polished stainless steel case, retailing for $2,995 exclusively on Shinola.com. In a nod to vintage performance cars, the watch comes packaged in themed boxing and includes a custom-designed poster of the Chevy Nova that influenced its color scheme. This limited release underscores Shinola's commitment to craftsmanship and its deep-rooted connection to Detroit's industrial legacy, offering collectors and automotive aficionados a unique blend of timekeeping precision and nostalgic design. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 71% | Activity: 65% | Freshness: 28% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Automotive-inspired Timepieces:** Combining intricate watchmaking with automotive themes appeals to car enthusiasts seeking unique luxury accessories. - **Limited Edition Luxury Goods:** Creating scarcity through limited releases attracts collectors and increases perceived value of each piece. - **Retro Design Revival:** Leveraging nostalgia by incorporating vintage design elements resonates with consumers’ emotional connection to past eras. ### Sectors Adopting This - **Luxury Watchmaking:** Incorporating motifs from different industries such as automotive can diversify product appeal and highlight craftsmanship. - **Automotive Merchandise:** Developing high-end merchandise with automotive influences taps into brand loyalty and a market of passionate enthusiasts. - **Collectors' Items:** Releasing exclusive, limited-edition products entices collectors and creates a premium market segment. ## Related on Trend Hunter - [Limited-Edition Timepiece Unveilings](https://www.trendhunter.com/trends/1967-shelby-mustang-gt500.md) - [Blue Collar Professional Timepieces](https://www.trendhunter.com/trends/shinola-mechanic-watch.md) - [Classic Car-Inspired Timepieces](https://www.trendhunter.com/trends/speedometer.md) - [Chic Seafaring Timepieces](https://www.trendhunter.com/trends/shinola-mackinac-40mm-yacht-timer.md) - [Automotive Chronograph Watches](https://www.trendhunter.com/trends/top-time-b01.md) - [Opulent Branded Automotive Timepieces](https://www.trendhunter.com/trends/autodromo-x-mobil-1-group-b-pegasus-edition.md) - [Racing Partnership Watches](https://www.trendhunter.com/trends/seiko-prospex-speedtimer-x-datsun-240z-collection.md) - [Blacked-Out Ceramic Timepieces](https://www.trendhunter.com/trends/shinola-ceramic-monster-automatic-watch.md) - [Cinematic Watch Campaigns](https://www.trendhunter.com/trends/runwell-watch.md)